Conference 2010

[ REPORT: DAY 1 ] [ REPORT: DAY 2 ] [ PHOTOS ] [ AGENDA ] Follow ATME on Twitter @atmeorg SPONSORS: BOOK YOUR HOTEL ROOM CALL (888) 421-1442 Group Code: G-FTME KEYNOTE SPEAKERS: JUNE 15: Henry Harteveldt, Vice President, Principal Analyst, Forrester Research JUNE 16: Brett Keller, CMO, Priceline SPEAKERS: Susan Black, Founding Partner, Black & Wright Group Jeff Cacy, Managing Director, Airline Marketing, Boeing Michael Dalesandro, CEO, Where I've Been Cathy Doran, Senior Vice President, Greater Boston CVB Nadav Gur, Founder and CCO, Worldmate Meredith Hanrahan, CMO, Cheapflights Media Sandra Johnston, Manager, Bus. Dev., Cheapflights US Kristen Kopplin, VP Marketing Communications, Travelscream Bob Kupbens, Vice President, eCommerce, Delta Air Lines Roseanne Landay, Director, Strategy & Business Development, Pleasant Holidays Gary Leopold, CEO & President, ISM Flo Lugli, SVP Marketing, Wyndham Worldwide Krista Pappas, Global Head of Business Development, Bing Travel Drew Patterson, CEO, Jetsetter Christine Petersen, CMO, Trip Advisor Rick Seaney, CEO, FareCompare.com Shirley Tafoya, President, Travelzoo Rob Torres, Head of Travel, Google MODERATORS: Susan Black, Founding Partner, Black & Wright Group Jeff DeKorte, SVP, Travel & Digital Media, Rand McNally John T. Peters, Vice President, Tripology/Rand McNally Mims Wright, Founding Partner, Black & Wright Group Keep checking back here as more speakers are confirmed! What Makes ATME Different "ATME is one of the few places where travel marketing executives can informally interact with their peers, the media, and solution providers to exchange ideas and expand contacts. Just a few words from a prominent presenter can spark an idea, but it's one on one where ATME shines. At an annual conference a few years back, when I was in charge of marketing at American Eagle, from a single chance meeting I ended up doing a multi-year deal with Aboard Publishing worth several million dollars." ...Joel Chusid, General Manager, NA, Hainan Airlines Who Should Attend Any marketer with responsibility for a marketing budget should attend. Typical titles include CMO, SVP Marketing, Vice President, Director and Manager. Areas of responsibility include: product development, advertising, PR, online, loyalty, CRM, brand management, etc. Senior level ATME members often assume mentoring roles for less experienced marketers. ATME’s networking opportunities make this annual conference an invaluable career-enhancing experience. EXHIBITORS: The Hacker Group USA Today The Knot Discover Financial Services JCB Bidding For Good Rand McNally Tourism Cares Our mini-table top trade show returns in 2010! ONLY 15 TABLES CO-LOCATED WITH REGISTRATION AND ALL COFFEE BREAKS ATME 2010 Conference at Hyatt Regency Cambridge June 15-16, 2010 - Boston, MA "The New Now & The New Next" Henry Harteveldt of Forrester Research, Tuesday's Keynote Speaker The travel industry today faces a transformed landscape. Our world is emerging from a period of financial devastation, and you must position your company for the rebound. At the same time, the immense popularity of Social Media demands that travel marketing must be constantly reconceived and revised. This combination of economic and technological change presents marketers with daunting challenges and unprecedented opportunities. ATME 2010 will help you take charge of change, and take advantage of these opportunities. At this conference you will discover fresh tactics and successful strategies to build your brand and boost your bottom line. Find Out at ATME 2010: • The Metrics that Matter • How to Prioritize Marketing Dollars and Efforts • Determining the Real Costs of Social Media and Apps • How to Attract the Best and Largest Audiences • What Are the Tradeoffs...There Must Always Be Some • How to Measure Your ROI Results • Who's Doing Mobile & Social Media Well - Who are the Successful Early Adopters • How To Build the Confidence to Take Necessary Risks • How to Take Maximum Advantage of Change • How to Sort and Evaluate Fast-Changing Distribution Channels Attending ATME 2010 Travel Marketing Conference will make you a much smarter marketer and help you take full charge of your brand. You'll share information and insights with industry leaders, network with crucial contacts, and strategize with the experts. Who Should Attend: marketers for destinations, cvbs, tourism offices, hotels, resorts, attractions, cruise lines, airlines, car rental companies, OTA’s, or tour operators, ad & PR agencies, media, technology companies offering the latest tools. Join us for ATME 2010. It's intensive, involving and absolutely indispensable. It's your two-day shortcut to success. Help us celebrate ATME's 30th Anniversary! ATME 2010 Agenda [ Download PDF ] DAY 1: Tuesday, June 15 General Sessions: 1:30pm - 5:30pm KEYNOTE • SETTING THE STAGE What is consumers' mindset regarding the economy, travel and marketing in general? What new trends will help marketers be more successful? Forrester Research's Henry Harteveldt sets the stage for the ATME 2010 conference. 1:40pm-2:25pm SOCIAL MEDIA - BEST PRACTICES: WHO'S MAKING MONEY? With Susan Black, Co-Founder/Senior Partner, Black & Wright Group. 2:25-2:55pm WHAT'S NEXT WITH DIGITAL ADVERTISING/MARKETING IN TRAVEL? With Gary Leopold, CEO & President, ISM. It’s easy to become dizzy from the onslaught of new technologies and communications platforms that feel as if they pop up daily. Everyone is chasing the next big thing and the opportunities to talk to today’s travelers seem almost endless. As the mediums become more fragmented and each customer gravitates to what works best for their individual lifestyle and needs, today’s marketer needs to know not only what’s new in the digital arena but what works to whom and why. Gary Leopold, who oversees the successful Boston-based agency ISM that works with such clients as Four Seasons Hotels and Resorts and Emirates, will provide a look at this rapidly changing landscape and provide a glimpse at not only the innovative and the interesting, but the philosophies that you to need to consider to bind it all together. 3:30-3:50pm TELL US WHAT WE DON'T KNOW: The Top 5 Things We Didn't Know from Bing, Google, and TripAdvisor 3:55-5pm Krista Pappas Global Head of Business Dev., Bing Travel Rob Torres Head of Travel, Google Christine Petersen CMO, TripAdvisor Susan Black Founding Partner, Black & Wright Group SOCIAL MEDIA: WHO'S DOING IT RIGHT? 5pm-5:45 Roseanne Landay Director, Strategy & Business Development, Pleasant Holidays Michael Dalesandro CEO, Where I've Been Rick Seaney CEO, Farecompare Meredith Hanrahan CMO, Cheapflights Media Moderator: John T. Peters Vice President, Tripology/Rand McNally 6:30pm-7:30pm Welcome Reception 7:30pm-9:30 ATME ATLAS AWARDS & ATME's 30th Anniversary Dinner Special posthumous ATLAS Lifetime Achievement Award being given to Robert Earl Whitley, CEO of USTOA and ATME Board Member and Founder. DAY 2: Wednesday, June 16 7:45am - 3:40pm BREAKFAST 7:45am-8:55am KEYNOTE With Brett Keller, Chief Marketing Officer, Priceline. 9:05am-9:50am WHAT YOU NEED TO KNOW ABOUT MOBILE MARKETING NOW! 9:55am-10:30 Nadav Gur Founder, Worldmate Rob Torres Head of Travel, Google Cathy Doran SVP Marketing, Greater Boston CVB Moderator: Jeff DeKorte SVP, Digital, Rand McNally What Can Travel eCommerce Learn From Retail? An Expert Shares His Insight Up-sell. Cross-sell. Merchandising. The travel industry is acting increasingly like retailers. What do travel marketing and eCommerce professionals need to understand better about successful online retailing? How do you determine what items to pair together in a cross-sell situation? Is visual content more important than written content? What type of conversion rates are the norm in online retailing? Join us as Bob Kupbens, Delta Air Lines' Vice President-eCommerce -- and formerly Vice President of eCommerce for Target Corporation -- sits down with Forrester Research's Henry Harteveldt for an interactive Q&A session. This session will include an extensive amount of time for audience questions, so come prepared! 11am-11:30am Bob Kupbens Vice President, eCommerce, Delta Air Lines Henry Harteveldt Vice President, Principal Analyst, Forrester Research HOTELS BECOMING BETTER AT ECOMMERCE: WHAT TOOK SO LONG? With Flo Lugli, SVP Marketing, Wyndham Worldwide. 11:30-11:50am CHANNELS: ESTABLISHED AND UP-AND-COMERS 11:50-12:40 Shirley Tafoya President, Travelzoo Drew Patterson CEO, Jetsetter Sandra Johnston Manager, Bus. Dev., Cheapflights US Kristen Kopplin VP Marketing Communications, Travelscream Moderator: Mims Wright Founding Partner, Black & Wright Group INTERACTIVE WITH AUDIENCE - Henry Harteveldt LUNCH 12:50-2:15 Jeff Cacy Managing Director, Airline Marketing, Boeing Joel Chusid GM, North America, Hainan Airlines ATME 2010 Conference on Twitter Use/search #ATMEconf Enter that in search and you will be able to follow several people tweeting directly from the sessions. Follow ATME on Twitter @atmeorg Read daily tweets @ATMEorg on hot marketing news and trends. Association of Travel Marketing Executives, Inc. (ATME) PO Box 3176, West Tisbury, MA 02575 Tel: (508) 693-0550 • Fax: (508) 693-0115 • http://www.atme.org

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