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ATME Marketing Issues Forum Travel Industry Forecast
New York City
February 1, 2012
This popular forum, sponsored by Fodor’s Travel and The Hertz Corporation, returns with a stellar array of leading industry executives offering their perspective on what 2012 will bring to their industry segments.
2011 was a difficult and confusing year for marketers. Smaller marketing budgets meant that travel marketers had to be more creative, justify all marketing expenditures and provide ROI for each initiative. The continued shift to digital marketing was pronounced. And distribution channels continued to change as well. More and more companies continued their shift into social media. Some withdrew virtually all print advertising causing several well known publications to shut their doors and delved instead into digital marketing almost exclusively. Our incredible panel will share how their initiatives worked in 2011 and what they are planning for 2012 as we head into another year of uncharted waters.
ATME, as it enters its 32nd year, remains dedicated to helping travel marketers stay abreast of trends, effectively navigate the changing marketing climate, and build a path to success.
Panelists include: Dennis Corrigan, VP Sales, jetBlue Airways; Greg Brown, VP Loyalty, Choice Hotels; Joe Bryne, EVP, Tourism Ireland; Terry Dale, President, USTOA; Scott Hyden, VP, Travelport GDS
Moderated by Henry Harteveldt, Founder Atmosphere Research Group and ATME's Chairman.
Enjoy the lunch, network, hear the panel, help us celebrate our 32nd year and walk away with a game plan for 2012.
For our marketing solution provider members, this is an excellent way to provide your clients with solid information that will help them become better marketers on today’s totally transformed playing field. We encourage you to take your clients as your guests.
Renew your membership for 2012 or become a new member and attend this event for free! That's a $75 savings!
Register Today!
ATME 2012 TRAVEL MARKETING CONFERENCE
W Hotel, City Center, Chicago
June 26-27, 2012
Sponsored by Discover Network, Travelzoo, The Knot, Google, Merkle, USA Today, Edelman Southwest, Kony Solutions, Enterprise Fishbowl, Hertz, Rand McNally
Register Today!
ATME Executive Think Tank: DEAL OR NO DEAL
Four Seasons Hotel, San Francisco
POSTPONED TO SPRING 2012!
Sponsors:
Kony • Discover • Merkle
ATME’s Executive Think Tank Series delves into specific hot issues facing travel marketers — and this latest event covers consumer and marketing trends, and the many deal, flash sales, Groupon and Living Social type options. Do they help sales, do they help or hurt your overall branding?
Henry Harteveldt, renowned authority on the travel industry frequently seen on CNN and many other major networks, recent Co-Founder of Atmosphere Research Group will act as the moderator/facilitator of the event.
Shirley Tafoya, President, NA Travelzoo will present up-to-the-minute consumer research about trends, consumer buying patterns, etc.
About Our Think Tanks
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