Conference 2008

Check back soon for a full conference report with pictures, videos and podcasts! PLATINUM SPONSORS: Just 15 Exhibitors Your company will stand out at the ATME Mini Trade Show located in the same room as Registration and all Coffee Breaks. Space is limited, so register today! >>Click here for more information. The Fabulous Red Rock Resort, Casino & Spa ATME 2008 Confirmed Speakers Include: Keynoters: Joanne D. Smith, SVP In-Flight Services & Product Development, Worldwide, Delta Airlines Henry Harteveldt, Vice President, Forrester Research Speakers: Steve Pinetti, SVP Marketing, Kimpton Hotels Holly Hegeman, Publisher, Plane Business Banter Rob O'Keefe, Group Account Director, R & R Partners Kirk Thompson, VP Marketing, Hilton Hotel & Resorts Porter Gale, VP Marketing, Virgin America Airlines Chris Baum, SVP Marketing, Detroit Metro CVB Peggy Bendel, SVP, DCI Andy Rubin, eCommerce Marketing Strategy, American Airlines Kara Swisher, Co-Executive Editor, All Things D, Wall St Journal Arnie DiGeorge, Group Creative Director, R&R Partners Sarah Rotman Epps, Analyst, Forrester Research Don Luria, Founder, Tucson Food & Wine Festival John Boris, VP Marketing, Zagat Survey Susan Black, Managing Partner, Susan Black Associates Jeff Senior, EVP Marketing, Fairmont Hotels Terry Jicinsky - SVP Marketing, Las Vegas CVA Shirley Tafoya, SVP Sales & Marketing, Travelzoo Frank Camacho, Staff VP Marketing, The Hertz Corporation Dennis Marzella, CEO, Marzella & Associates Jeff Varhol, Director of Content, Travelocity Bryan Allison, Vice President, Vegas.com Jimmy Parker, Executive Director, Gaslamp Rene Mizwicki, Senior Director of Loyalty Marketing, Global Hyatt Corporation Andy Rubin, Manager, eCommerce, American Airlines David Loy, President, Epitourean. LLC. Dave Lucas, Partner, Penn Valley Group What Makes ATME Different "ATME is one of the few places where travel marketing executives can informally interact with their peers, the media, and solution providers to exchange ideas and expand contacts. Just a few words from a prominent presenter can spark an idea, but it's one on one where ATME shines. At an annual conference a few years back, when I was in charge of marketing at American Eagle, from a single chance meeting I ended up doing a multi-year deal with Aboard Publishing worth several million dollars." ...Joel Chusid, General Manager, NA, Hainan Airlines Who Should Attend Any marketer with responsibility for a marketing budget should attend. Typical titles include CMO, SVP Marketing, Vice President, Director and Manager. Areas of responsibility include: product development, advertising, PR, online, loyalty, CRM, brand management, etc. Senior level ATME members often assume mentoring roles for less experienced marketers. ATME’s networking opportunities make this annual conference an invaluable career-enhancing experience. HOTEL INFORMATION: Call 866.767.7773 to Book a Room. ATME 2008 is also sponsored By:     ATME 2008 Conference at Red Rock Resort, Casino & Spa June 11-12, 2008 Las Vegas, Nevada Authenticity, Branding and Customer Engagement: The ABC's of Travel Marketing in 2008 Three of the most timely topics on the table today. Authenticity has suddenly become a prime driver in determining travel decisions. For travelers, it means encountering the real deal -- interacting with real people, tasting traditions, and becoming part of events. Today's travelers won't settle for being visual voyeurs. Instead they demand the insider's insights that make for genuine lifelong memories. For marketers authenticity can mean making your marketing communications believable and resonant. Branding - The challenge of branding has evolved markedly in the past few years. Far beyond simply presenting a consistent image and story, branding now involves harnessing social networks, refocusing public perception, and improving product to meet changing demands and priorities. Customer Engagement - How we engage our customers and retain old ones will determine future marketing results. You are reaching people in new and exciting ways. And today's customer is on your case, telling you what you need to do. But the customer isn't always right. And it's up to you to either follow that lead or overrule the customer and present an even better alternative. ATME 2008's speakers, panelists and presenters will weave these three vital themes into a coherent and actionable marketing approach. This will be the most valuable 2 days that you can possibly spend out of the office. It will put you in a position to make the most out of the next 365 days. The relevance, the creative energy, the networking opportunities and the crucial insights add up to a truly indispensable event. There is no better investment in your company's future -- and in yours! ATME ’08 Conference Agenda Co-Chairs: Henry Harteveldt, VP, Forrester Research and Susan Black, Principal, Susan Black Associates, Inc. Wednesday June 11 10:00 - 1:00 pm Board Meeting & Lunch 1:00 - 2:00 pm Registration, Coffee Break and Trade Show 2:00 - 2:05 pm Welcome Frank Camacho, VP Marketing, Hertz, and Vice Chairman of ATME Kristin Zern, ATME Executive Director 2:05 - 2:10 pm Conference Co Chairs Henry Harteveldt and Susan Black 2:10 - 2:55 pm Keynote: Henry Harteveldt, Vice President & Principal Analyst, Travel Research, Forrester Research 2:55 - 3:30 pm Keynote on the Economy - What every marketer needs to know about the economy in this volatile environment. How will the economy impact the travel industry? Holly Hegeman Publisher of the Plane Business Banter newsletter will address this crucial piece of the marketing mix. 3:30 - 4:00 pm Coffee Break and Trade Show 4:00 - 4:45pm Mobile Marketing - Reaching your Audience on the Move. Moderated by Susan Black, Managing Partner, Susan Black Consulting 4:45 - 5:30pm Destination Case Studies Moderator, Peggy Bendel, SVP, Development Counsellors International Chris Baum, SVP Marketing, Detroit Metro CVB Steve Bornn, Director of Tourism, Dominica Kathleen Leuba, Dubai Tourism 6:30 - 7:30 pm Welcome Reception sponsored by LVCVA Dinner on own 7:45 - 9:00pm Board Dinner Thursday June 12 7:45 - 9:00am Breakfast - Program: Sponsor - Travelzoo Marketing Authenticity: Embrace Culinary Tourism Panel Moderated by Dennis Marzella, Marzella Associates Are you tapping into the widespread interest in culinary tourism -- an increasingly important element in marketing a destination's authenticity. Hear what it takes to create and market successful entertainment districts, wine & food festivals, restaurant weeks and other events that will make locals and visitors beat a path to your door. Join Dennis Marzella, Marzella & Associates, and a panel of industry experts in this dynamic session. Panelists include: Don Luria, founder of the Tucson Food & Wine Festival, John Boris, VP Marketing, Zagat Survey, Jimmy Parker Executive Director Gaslamp Quarter Association of San Diego David Loy, President, Epitourean. LLC. General Session 9:15 - 10:00 Keynote: Joanne D. Smith, Senior Vice President In-Flight Service & Worldwide Product Development, Delta Airlines Creating a product that keeps consumers coming back for more. Instead of worrying about negative comments about your product on social media sites, concentrate your energy, marketing efforts and dollars on making a product that consumers will love. Here are positive steps to take when you want your customers to be your groupies. 10:00 - 10:45 Sin vs. Sainthood? R&R Partners, the advertising agency behind the world-renown “What Happens Here, Stays Here” campaign that built up the Sin City brand also does a lot of advocacy work. Hear about their unique approach to building diverse brands that range from Las Vegas to Catholic Charities and others. Rob O’Keefe, Group Account Director, R&R Partners Arnie DiGeorge, Group Creative Director, R&R Partners 10:45 - 11:15 Coffee Break with Trade Show Sponsored by USA TODAY 11:15 - 12:00 Creating Engaging Customer Experience with Social Media Travel shopping is about more than the final transaction. The travel purchasing process can involve dozens of Web site visits over several months--so how do you give your brand an edge? Increasingly, travel marketers are using social media to build relationships with customers over the long term. In this session, we"ll hear distinguished panelists discuss how they are innovating with social media, how they're organizing to "fail test" and repeat successes, and how they identify the metrics that matter for measuring engagement. Moderator: Sarah Rotman Epps, Analyst, Forrester Research Panelists: Jeff Varhol, Director of Content, Travelocity Andy Rubin, Manager, eCommerce, American Airlines Andy Rubin, eCommerce Marketing Strategy, American Airlines Rene Mizwicki, Senior Director of Loyalty Marketing, Global Hyatt Corporation 12:00 - 12:45 The Death of Advertising (as we knew it) Moderator: Pamela Johnston, President, Pamela Johnston, Inc This panel will illustrate the changes marketers are facing...companies who have completely evolved, abandoned traditional, new ways of measurement, chasing ROI in new channels and all the confusion of what's integrated with what and if everything is one big test, one big bandwagon or... Bryan Allison, Vice President, Vegas.com Dave Lucas, Partner, Penn Valley Group 12:45 - 2:00 Lunch - Speaker: Steve Pinetti, CMO, Kimpton Hotels Kimpton Hotels has been one of the first truly innovative hotel companies to create edgy coolness and luxury at all their properties while maintaining the unique difference of each one. Sponsored by The Wall St. Journal   2:00 - 2:45 Travel Marketing Campaigns Hilton Hotels - Kirk Thompson, VP Marketing, Hilton Hotels Award Winning Campaign "Travel is more than getting from A to B -- Travel Should Take you Places" Virgin America - Porter Gale, VP Marketing, Virgin America Launching a new airline with a twist. 2:45 - 3:15 5 New Technologies you don't know about that will rock your world. Moderator, Kara Swisher, Co-Executive Editor, All Things D, Wall St. Journal and Henry Harteveldt, VP and Analyst, Travel, Forrester Research 3:15 - 4:30 Trade Show, Coffee, Dessert, and Networking 6:30 - 7:30 pm ATLAS Awards Banquet Reception Sponsored by Fairmont Hotels & Resorts 7:30-9:30pm ATLAS Awards Dinner Lifetime Achievement Recipient, TBA Sponsored by Discover Network Official End of Conference Friday June 13 Departures or stay for the weekend   Association of Travel Marketing Executives, Inc. (ATME) PO Box 3176, West Tisbury, MA 02575 Tel: (508) 693-0550 • Fax: (508) 693-0115 • http://www.atme.org home : unsubscribe : privacy : contact

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