Marketing Tool Kit

This section has been created to give ATME members access to valuable research, travel industry reports and information on different marketing topics in one accessible location. There is also "How to" information that you can share with your marketing staff.

ATME's Marketing Tool Kit includes information on one to one marketing, on line strategies, old and new distribution channels, crisis management, database marketing, direct marketing, branding, niche and segment marketing, CRM, destination marketing, how to determine marketing mix within your budget and how to form meaningful partnerships.

This section will continually have materials added to keep the information fresh and vital.

If you would like to add materials that you believe will be of interest to ATME members please email your topic and material to admin@atme.org or kzern@atme.org. PDF format for reports is preferred.

How To
Articles and checklists that provide useful tips on a variety of topics pertinent to travel marketers: "The New Normal", crisis management, destination marketing, PR, public speaking and more. Cross references with several articles from Travel Marketing Decisions.

Research and Reports
White papers, industry outlooks and reviews, and other valuable findings. Includes Jim Cammisa's industry outlook, Black & Wright's white papers and more.

Case Studies
How some brands have made their mark in the travel industry.

Bookshelf
Must-reads for travel marketers. Coming soon.

Logos
Download Travel: America's Freedom, ATME and ATLAS logos.