Everything you Need to Know to Effectively Plan your
2005 Marketing Budget. Co-Presented with ATME and The
Travel Institute.
It's about the time when marketers start to think about planning next
years marketing budget. 2005 will bring new challenges. Recovery and
growth of the travel industry in 2004 continues but many things have
changed. The way consumers make travel decisions and the way they book
travel has shifted, the consumer is now in the drivers seat. What do
marketers have to do to regain the upper hand?
Speakers covering the latest consumer, business and online trends were
featured. A panel of leading industry marketing executives from different
segments shared their insights. Industry gurus made up another panel
covering all aspects of media and their predictions for 2005.
Speakers included: Henry Harteveldt, VP, Forrester
Research; Susan Black, EVP Marketing, Liberty GoGo;
Thomas See, VP Marketing, Trafalgar Tours; Jane
Mackie, VP Marketing, Loews Hotels; Jack Anderson,
VP. Carnival Corp; Peggy Bendel, SVP, DCI; Chris
Baum, Director Travel Advertising, The New Yorker; Gary
Sain, CMO, YPB&R; Ty Christian, YPBR/Christian.
Think Tank Attendees joined the ATME Marketing Issues Lunch. James
Cammisa delivered his popular Mid-Year Report of Travel Indicators,
and it was good news for the first time since 2001!
A special Ask the Experts Open Forum, which has become
a popular part of the ATME Executive Think Tanks, rounded out the program.
Sponsored by The New Yorker.
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