Travel Marketing Decisions

T I P S . A N D . T R E N D S . F O R . T O D A Y ' S . T R A V E L . M A R K E T E R

FEATURED ARTICLES WINTER '02
	Changing Strategies for A Changed Time 5 Traits of Successful Marketers Think Positive: Show Proactive Marketing Leadership and Sensibility High Alert: Preparing for the Next Crisis Segments of the Market The Rediscovery of Mexico City Stop Wasting Your Money on the Web
FEATURED ARTICLES SUMMER/FALL '01
	The New Mature: Capturing A High Potential Traveler Affluent Expectations JetBlue: In the Black and Soaring How to Create A Relationship Management Program
ATME 2001 CONFERENCE HIGHLIGHTS
	Conference Report: ATME '01 Insights Conference Report: 2001 ATME Atlas Awards
FEATURED ARTICLES FALL '00
	Foodies: San Francisco Nurtures a Niche Travel Companies Do Well By Doing Good Building And Nurturing Your Positioning in a Competitive Marketplace Public Speaking in the 21st Century: A Dying Art?
ATME 2000 CONFERENCE HIGHLIGHTS
	Conference Report: ATME '00 Insights Conference Report: 2000 ATME Atlas Awards
FEATURED ARTICLES WINTER '00

Interview: Ken Dychtwald on "The New Old" 13 Truths About Baby Boomer Travel New Directions: "Tropicultural" Miami The Gay & Lesbian Travel Market Mining Your Customer Database The Integrated Marketing Audit

ATME '99 CONFERENCE HIGHLIGHTS

Conference Report: ATME '99 Insights Conference Report: 1999 ATME Atlas Awards

FEATURED ARTICLES 1999

Travel Marketeter Profile: Vicki Freed of Carnival Cruise Lines Making Colonial Williamsburg Cool Chicago 2001 Campaign Industry Outlook for '99: Generally Sunny Honeymoon Travel Market Report Jonathon Day on NTOs Expanding Roles The Future of Video on the Internet Beth Mack's Personal Marketing Rules

FEATURED ARTICLES 1998

Travel Marketer Profile: Mark Weinberger of Cathay Pacific Atlantic City Reinvents Itself The Future of Hong Kong Tourism How To Be A Confident Speaker Implementing IMC Making Strategic Alliances Work The Real Value of Trade Shows

ATME '98 CONFERENCE HIGHLIGHTS

ATME ATLAS Awards Winners (1998) Roger Dow on Building Enthusiasm Roger Ballou on The State of the Travel Industry

REGULAR COLUMNS

	YP&B/YANKELOVICH PARTNERS NATIONAL TRAVEL MONITOR (TM) By Dennis Marzella
New Perspectives on Family Travel (Winter '00) Declining Hotel Brand Loyalty Raises Red Flag (Spring '99) The New Leisure Traveler Adventure Trend (Fall '98) Airlines "Crash" with Business Travelers (Winter '97-98) Give Them Something To Talk About (Summer '97) Cutting Edge Strategy (Spring '97) .
	INTEGRATED MARKETING By Madigan Pratt
Freedom of Choice (Winter '00) What's the Big Idea?: Beyond the USP (Spring '99) Never Pay Ad Agency Commission! (Fall '98) A Tale of Two Hotels (Winter '97-98) Pop Quiz on Positioning (Summer '97) The Forgotten Customer (Spring '97) .
	INTERNATIONAL MARKETING By Michel Bouquier
Going Global (Spring '99) The Euro: Good News For The Travel Industry (Fall '98) Go International (Winter '97-98) Modern Marketing Strategies (Summer '97) Think Globally (Spring '97) .

FEATURED ARTICLES PAST ISSUES

So You've Built A Website...Now What? The Affluent Market: The Key to the Travel Industry Targeting Your Extended Sales Force: The Travel Agent Next Generation Marketing With Biztravel.com Total Customer Service The ATME Member Survey

...more coming soon!

Join ATME and receive Travel Marketing Decisions, the Official Publication of The Association of Travel Marketing Executives. Published quarterly, TMD brings you the most important news and insights from the travel marketing field.

Email Me To A Friend!       

See ATME's Sponsors

ATME EVENT CALENDAR