WHITE PAPERS
NEW (Aug 2011): A Multi-Service, Cross-Channel Mobile Strategy is Essential - Kony
Breaking the Hotel Addiction to OTAs: A 3-Step Recovery Plan by Madigan Pratt
Added Feb 2011
OTHER RESEARCH
Tripology's Trend Report Highlights 2009
WebBRANDING: The Power of Your Web Site in Leisure Travel Decision-Making By Gary C. Sain, Chief Marketing Officer/Partner, Yesawich, Pepperdine, Brown & Russell, April, 2005
The Power of Women Study 
This study was undertaken to dimensionalize the power and influence of women as decision-makers and influencers of leisure travel; examine the stages of the vacation planning process; explore the influencers, motivational drivers and selection criteria that influence travel decisions; and to identify the most lucrative travel prospects and market opportunities. Click here to download.
Don't
Miss the Boomer Boat - by Don Potter, CEO, Potter, Katz, Postal
and Ferguson, Inc.
Adventure Travelers - by R. Christie Mill, Professor at the
School of Hotel, Restaurant and Tourism Management at Daniels College of
Business, University of Denver.
Refunneling Your Best
Prospects: Acquire New Customers Without Additional Ad Spending (PDF
file only) - Released by Liquid Fire.
Providing valuable insight into how travel marketers can increase bookings
without additional ad spending, this paper discusses how travel marketers
can begin to take back the critical "travel planning stage" from the portals
through the "critical building blocks for sales reactivation." Click
here to download.
Mid-Year Industry Review & Outlook
(PDF file only)
- by James V. Cammisa, Jr., Analyst & Publisher,
Travel Industry
Indicators. Click here to
download the PDF file.
Segments of the
Market - by R. Christie Mill, Professor at the
School of Hotel, Restaurant and Tourism Management at Daniels College of
Business, University of Denver. (This article was originally
published in Travel Marketing
Decisions.)
New Perspectives on Family Travel - by Dennis A. Marzella, Sr. VP
of Yesawich, Pepperdine & Brown. (This article was originally published in
Travel Marketing
Decisions)
The Lucrative Honeymoon Market - by Jacqueline Johnson, Executive
Travel Director, Bride's Magazine. (This article was originally published in
Travel Marketing
Decisions)
The Outdoor Adventure Trend - by Dennis A. Marzella, Sr. VP of Yesawich, Pepperdine
& Brown. (This article was originally published in Travel Marketing
Decisions)
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