ATME 2012 Conference at W Chicago - City Center Hotel
June 26-27, 2012
Relevance:
The New Marketing Imperative
ATME 2012 - CONFERENCE REPORTS:
[ ATME Keynote - Merkle ]
[ Discover Presentation ]
[ Gregg Tilston: Social Media Engagement ]
[ ATME 2012 - Travel Ticker ]
[ Jennifer Stafford - Building Relationships ]
[ Conference Summary by Robert Cole ]
[ Holly Hegeman - Plane Business ]
[ Robert Cole - Who Draws The Creepy Line? ]
[ Twitter: #atmeconf ]
[ Trade Show ]
[ Merkle - Social CRM ]
[ THE AGENDA ]
Your job as a travel marketer isn’t easy — and it never will be. An uneven global economy, sprawling technologies and media platforms, and a proliferation of brands and distribution options further complicate travel marketers' decision making. Today’s customer is a moving target, and your competitor is just a click away.
Though it’s tempting to cut prices or offer loyalty program “bonus points,” these actions aren’t strategies — they’re tactics. As you strive to help your brand achieve the greatest possible success, you have only one option: Finding new ways for you to increase the relevance of your brand, its products and, of course, your marketing efforts.
Whether you’re an airline, hotel, cruise line, rental car agency, travel agency, tour operator, wholesaler, destination, technology provider, or media outlet, whether you’re a digital or “traditional” business, mass market or high-end — if you’re not relevant, you’re invisible to your prospective customer.
At the 2012 ATME conference, you’ll join your peers in a dynamic event designed to provide you with creative, sound, actionable insights designed for you to take back to your office and apply.
Among the many topics that will be discussed at the 2012 ATME conference are:
• What the industry’s top CMOs are doing to keep their brands, marketing, and messages relevant
• The importance of mobile as a marketing and commerce channel
• How to use customer insights to increase preference and spending
ATME is honored that Mark Bergsrud, Senior Vice President, Marketing, United Airlines, will deliver our opening industry executive keynote presentation, discussing how the world’s largest airline strives to be relevant to its diverse group of global customers.
Robert Cole, CEO, Rock Cheetah, will speak about the collision of SEO and social media. Henry Harteveldt, industry analyst at Atmosphere Research Group, will share the latest insights into worldwide traveler behaviors and attitudes.
ATME OFFERS YOU THE BIG PICTURE.
For more than 30 years, ATME has served as the go-to resource for travel marketing professionals.
The singular strength of every ATME conference is its comprehensive
coverage of all key elements in today's marketing totality. No other
event offers ATME's depth and breadth of crucial information and
insight. No other event covers social media and new technology in an
overall marketing context. No other event brings together the leaders
and visionaries from every facet of our industry, and gives you the
big-picture understanding and specific ideas to boost your bottom line.
Since conference attendance is limited, ATME helps ensure that you will experience the greatest, most useful possible interaction and networking.
