ATME Travel Marketing Conference 2011 Boston June 13-14

[ AGENDA ] Follow ATME on Twitter @atmeorg SPONSORS: OMNI PARKER HOUSE KEYNOTE SPEAKERS: Henry Harteveldt, Vice President, Principal Analyst, Forrester Research Marty St. George, CMO, jetBlue Airways Brad Gerstner, CEO, Altimeter Capital Management SPEAKERS: Susan Black, EVP Global ECommerce, American Express Vacations Fergus Boyd, Head of eBusiness, Virgin Atlantic Airways Greg Brown, VP Loyalty, Choice Hotels Joel Chusid, GM, NA, Hainan Airlines Aman Datta, VP, Roundarch Jeff DeKorte, SVP, Rand McNally Kevin Fliess, GM, Room 77 Brad Gerstner, CEO, Altimeter Capital Group Adam Goldstein, CEO, Hipmunk Henry Harteveldt, Vice President, Forrester Research Alan Kantrow, Professor of Management, Moscow School of Management Travis Katz, CEO, Gogobot Bill Keen, Director of Mobile Solutions, Intercontinental Hotel Group Candy Lee, VP Marketing, Washington Post David Liu, CEO, TheKnot.com Scott Madden, Partner & Head of Branding, Connelly Partners Elliott Nix, Sr Account Executive, Mobile, Google Betsy O'Rourke, SVP Marketing, Royal Caribbean Krista Pappas, Head of Global Business Development, Bing Travel John Peters, VP/GM Digital Strategy & Travel, Rand McNally Marty St. George, SVP Marketing, jetBlue Airways Shirley Tafoya, President, Travelzoo Rob Torres, Managing Director Travel, Google Paul Valerio, Partner, Method MODERATORS: Susan Black, EVP Global ECommerce, American Express Vacations Rob Torres, Head of Travel, Google What Makes ATME Different "ATME is one of the few places where travel marketing executives can informally interact with their peers, the media, and solution providers to exchange ideas and expand contacts. Just a few words from a prominent presenter can spark an idea, but it's one on one where ATME shines. At an annual conference a few years back, when I was in charge of marketing at American Eagle, from a single chance meeting I ended up doing a multi-year deal with Aboard Publishing worth several million dollars." ...Joel Chusid, General Manager, NA, Hainan Airlines Who Should Attend Any marketer with responsibility for a marketing budget should attend. Typical titles include CMO, SVP Marketing, Vice President, Director and Manager. Areas of responsibility include: product development, advertising, PR, online, loyalty, CRM, brand management, etc. Senior level ATME members often assume mentoring roles for less experienced marketers. ATME’s networking opportunities make this annual conference an invaluable career-enhancing experience. [ SIGN UP FOR THE CONFERENCE ] EXHIBITORS: USA Today The Knot Discover Network Kony Epsilon Targeting Neolane Our mini-table top trade show returns in 2011! ONLY 15 TABLES CO-LOCATED WITH REGISTRATION AND ALL COFFEE BREAKS ATME 2011 Conference at Omni Parker House Hotel June 13-14, 2011 - Boston, MA "The Three I's of Travel: Individualism, Inspiration and Immediacy" ATME: OFFERING YOU THE BIG PICTURE. The singular strength of every ATME conference is its comprehensive coverage of all key elements in today's marketing totality. No other event offers ATME's depth and breadth of crucial information and insight. No other event covers Social Media and new technology in an overall marketing context. No other event brings together the leaders and visionaries from every facet of our industry, and gives you the big-picture understanding and specific ideas to boost your bottom line. SPEAKERS INCLUDE: Henry Harteveldt Forrester Research Marty St. George jetBlue Airways Brad Gerstner Altimeter Capital Management Betsy O'Rourke RCCL Susan Black American Express Vacations Greg Brown Choice Hotels Jeff DeKorte Rand McNally Krista Pappas Bing Travel John Peters Rand McNally Kevin Fliess Room 77 Shirley Tafoya Travelzoo Rob Torres Google David Liu The Knot Paul Valerio Method Aman Datta Roundarch Elliott Nix Google Adam Goldstein Hipmunk Fergus Boyd Virgin Atlantic Travis Katz Gogobot Candy Lee Washington Post   Bill Keen Intercontinental Hotel Group Alan Kantrow Moscow School of Management Scott Madden Connelly Partners   SEE PHOTOS FROM THE CONFERENCE VIEW PRESENTATIONS: What's So Funny About Innovation? presentation by Paul Valerio, Method ATME 2011 highlights three key ideas and vital platforms to help you understand the diversity of marketing today. Individualism: Personalization keeps getting better. However, consumer expectations for personalization and customization are also increasing. You can buy customized Nikes or M&M's, while your local Starbucks can produce some 68,000 permutations of its various beverages. With ATME, you'll learn to focus your personalization planning for maximum power, precision and profitability. Inspiration: Inspiration is indispensable in today's travel. It is the key to motivating travelers in uncertain economic times -- and it also speaks to the need for your brand to inspire consumers with engaging, relevant marketing and communications across all distribution channels. Let ATME open your mind to exciting new ways to inspire your customers. Immediacy Immediate delivery of information offers astounding new opportunities to capture on-the-move travelers. Mobile is a crucial component of immediacy, of course -- but so is understanding how to plan all your media moves for right time, right price point and right placement. With ATME, you'll learn how to harness the immense potential of immediate marketing to generate new income streams in new and exciting ways. ATME 2011 Agenda DAY 1: Monday, June 13 General Sessions: 1:00pm - 5:30pm KEYNOTE: SETTING THE STAGE What is consumers' mindset regarding the economy, travel and marketing in general? What new trends will help marketers be more successful? Forrester Research's Henry Harteveldt sets the stage for the ATME 2011 conference. PANEL: MOBILE MARKETING Moderator: Rob Torres, Managing Director Travel, Google. Panelists: Bill Keen, Director of Mobile Solutions, Intercontinental Hotel Group; Elliott Nix, Senior Account Executive, Mobile, Google; Adam Goldstein, CEO, Hipmunk. Nothing is moving as fast as mobile marketing. You have to do this but there is a lot to know to get started and to be successful. WHAT'S SO FUNNY ABOUT INNOVATION? Paul Valerio, Principal, Insights, Method What can the creativity and discipline involved in comedy teach us about innovating for the travel industry? Method Design's Paul Valerio discusses how to best integrate the role of research to develop the insights necessary to drive meaningful brand differentiation and innovation within the travel experience. CRUISE LINE PRESENTER: BETSY O'ROURKE Betsy O'Rourke, SVP Marketing, Royal Caribbean GAME CHANGERS OF THE FUTURE: ROUNDARCH Aman Datta, Vice President, Roundarch Roundarch has developed all of Avis’ digital commerce which includes a mobile app, fully-functional booking widgets within ad banners and a “go to where the customer is” strategy for digital marketing/commerce. Datta’s presentation will include a client, VP Marketing at Budget Rent a Car. PANEL: THE LATEST ON SOCIAL MEDIA Moderator: Susan Black, EVP, Global eCommerce, American Express Vacations. Panelists: Kevin Fliess, COO, Room 77; Fergus Boyd, Head of eBusiness, Virgin Atlantic Airways, Shirley Tafoya, President, Travelzoo Hear 4 presentations from 4 leaders and innovators in social media: Room 77, Gogobot, Travelzoo and Virgin Atlantic Airways. Susan Black will do a Q & A at the end and moderate audience questions. 6:30pm-7:30pm Welcome Reception Sponsors: Fairmont-Raffles Hotels and Google 7:30pm-9:30 ATME ATLAS AWARDS BANQUET Sponsor: Discover Network DAY 2: Tuesday, June 14 7:45am - 3pm BREAKFAST: CAPTURING THE ROMANCE TRAVEL MARKET David Liu, CEO, TheKnot.com As a leading multi-platform, lifestage media company devoted to weddings, pregnancy and everything in between, The Knot Inc. knows what their audience of 7 million Women 18-34 want when it comes to honeymoons, destination weddings, and all things romance. In this presentation, CEO David Liu will share actionable, proprietary market research and insights on how these travelers consume media, what their "hot buttons" are, where they are going, and how to make them a "guest for life". KEYNOTE: BRAD GERSTNER Keynoter: Brad Gerstner, Founder & CEO of Boston based hedge fund Altimeter Capital Group and founder of hotel room database and search engine, Room 77. Altimeter focuses on investments in the travel and internet sectors. Brad has worked with Travelocity, ITA Software, Expedia, Farecast and Sidestep. He also started OpenList.com a vertical search and advertising platform. AD AGENCY PRESENTER: SCOTT MADDEN Scott Madden, Partner & Head of Branding, Connelly Partners. The State of Massachusetts Tourism REBOOTING A BRAND THROUGH PARTNERSHIPS Jeffrey DeKorte, SVP, Digital Marketing and John Peters, VP/GM Digital Strategy & Travel, Rand McNally The anatomy of rebooting a brand developing incremental income with partnership marketing. USA Today and Rand McNally work together. How any company, CVB, or destination without a big budget can make a big impact with partnerships. KEYNOTE: MARTY ST. GEORGE Marty St. George, Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways jetBlue has consistently out done the customer service standards in the industry. They are not just another “budget” airline, rather they really want us to like them and we do. Their topnotch marketing has made the difference over the past 11 years in addition to a truly outstanding product. Marty St. George will let us in on some of their secrets. PANEL: LOYALTY AND ENGAGEMENT Moderator: Krista Pappas, Head of Global Business Development, Bing Travel. Panelists: Greg Brown, VP Loyalty, Choice Hotels; Alan Kantrow, Professor of Management and Director, Infrastructure Research Center, Moscow School of Management, Skolkovo, (Previously Chief Knowledge Officer of the Monitor Group, and Dean of Faculty of Monitor University. Before Monitor, he was a partner at McKinsey & Company and senior editor of the Harvard Business Review); Candy Lee, VP of Marketing, Washington Post (launched PostPoints the Washington Post’s Loyalty Program, previously President of loyalty services, United Airlines). LUNCHEON - Sponsored by Kony Solutions and Merkle, Inc. THE 4 THINGS I LEARNED AND AM BRINGING HOME WITH ME AND IMPLEMENTING TOMORROW aka, HOW TO JUSTIFY YOUR EXPENSE COMING TO THIS CONFERENCE With Henry Harteveldt, Susan Black, Krista Pappas, Jeff DeKorte, Rob Torres, John Peters, Pamela Johnston and audience interaction DEPARTURES   OMNI PARKER HOUSE 60 School Street Boston, MA 02108 ATME 2011 Conference on Twitter Use/search #ATME11 Follow ATME on Twitter @atmeorg Read daily tweets @ATMEorg on hot marketing news and trends. Association of Travel Marketing Executives, Inc. (ATME) PO Box 3176, West Tisbury, MA 02575 Tel: (508) 693-0550 • Fax: (508) 693-0115 • http://www.atme.org

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