The Association of Travel Marketing Executives
Search ATME
   
Go!
Join!  
Home About ATME Join ATME Press Room ATME News Events Resources Member Directory Renew Sponsorship Contact Us Members Login  

ATME 2010 Travel Marketing Conference
ATME 2010 Travel Marketing Conference

Facebook
Twitter
LinkedIn
Flickr

The ATMEorg Daily





ATME Travel Marketing Conference 2011 Boston June 13-14



ATME.org


ATME.org

[ AGENDA ]

Follow ATME on Twitter
@atmeorg

ATME on Twitter

SPONSORS:


Discover Financial Services

The Knot

Boston CVB

Fairmont Raffles Hotels International

Google

Hertz


TravelZoo


Fodor's Travel

Weather Underground

Hertz

USA Today

Tripology

Rand McNally

Edelman PR

Fishbowl

Merkle

Epsilon Targeting

Kony

Neolane

Hyatt Regency Cambridge
OMNI PARKER HOUSE

KEYNOTE SPEAKERS:

Henry Harteveldt, Vice President, Principal Analyst, Forrester Research

Marty St. George, CMO, jetBlue Airways

Brad Gerstner, CEO, Altimeter Capital Management

SPEAKERS:

Susan Black, EVP Global ECommerce, American Express Vacations

Fergus Boyd, Head of eBusiness, Virgin Atlantic Airways

Greg Brown, VP Loyalty, Choice Hotels

Joel Chusid, GM, NA, Hainan Airlines

Aman Datta, VP, Roundarch

Jeff DeKorte, SVP, Rand McNally

Kevin Fliess, GM, Room 77

Brad Gerstner, CEO, Altimeter Capital Group

Adam Goldstein, CEO, Hipmunk

Henry Harteveldt, Vice President, Forrester Research

Alan Kantrow, Professor of Management, Moscow School of Management

Travis Katz, CEO, Gogobot

Bill Keen, Director of Mobile Solutions, Intercontinental Hotel Group

Candy Lee, VP Marketing, Washington Post

David Liu, CEO, TheKnot.com

Scott Madden, Partner & Head of Branding, Connelly Partners

Elliott Nix, Sr Account Executive, Mobile, Google

Betsy O'Rourke, SVP Marketing, Royal Caribbean

Krista Pappas, Head of Global Business Development, Bing Travel

John Peters, VP/GM Digital Strategy & Travel, Rand McNally

Marty St. George, SVP Marketing, jetBlue Airways

Shirley Tafoya, President, Travelzoo

Rob Torres, Managing Director Travel, Google

Paul Valerio, Partner, Method

MODERATORS:

Susan Black, EVP Global ECommerce, American Express Vacations

Rob Torres, Head of Travel, Google


What Makes ATME Different
"ATME is one of the few places where travel marketing executives can informally interact with their peers, the media, and solution providers to exchange ideas and expand contacts. Just a few words from a prominent presenter can spark an idea, but it's one on one where ATME shines. At an annual conference a few years back, when I was in charge of marketing at American Eagle, from a single chance meeting I ended up doing a multi-year deal with Aboard Publishing worth several million dollars."

...Joel Chusid, General Manager, NA, Hainan Airlines
Who Should Attend
Any marketer with responsibility for a marketing budget should attend. Typical titles include CMO, SVP Marketing, Vice President, Director and Manager. Areas of responsibility include: product development, advertising, PR, online, loyalty, CRM, brand management, etc. Senior level ATME members often assume mentoring roles for less experienced marketers. ATME’s networking opportunities make this annual conference an invaluable career-enhancing experience.
ATME.org

EXHIBITORS:
USA Today
The Knot
Discover Network
Kony
Epsilon Targeting
Neolane


Our mini-table top trade show returns in 2011!

ONLY 15 TABLES
CO-LOCATED WITH REGISTRATION AND ALL COFFEE BREAKS

ATME 2011 Conference at Omni Parker House Hotel
June 13-14, 2011 - Boston, MA

"The Three I's of Travel:
Individualism, Inspiration and Immediacy
"

ATME: OFFERING YOU THE BIG PICTURE.

The singular strength of every ATME conference is its comprehensive coverage of all key elements in today's marketing totality. No other event offers ATME's depth and breadth of crucial information and insight. No other event covers Social Media and new technology in an overall marketing context. No other event brings together the leaders and visionaries from every facet of our industry, and gives you the big-picture understanding and specific ideas to boost your bottom line.

SPEAKERS INCLUDE:
ATME2
ATME2 ATME2 ATME2
Henry Harteveldt
Forrester Research
Marty St. George
jetBlue Airways
Brad Gerstner
Altimeter Capital Management
Betsy O'Rourke
RCCL
ATME2 ATME2 ATME2 ATME2
Susan Black
American Express Vacations
Greg Brown
Choice Hotels
Jeff DeKorte
Rand McNally
Krista Pappas
Bing Travel
ATME2 ATME2 ATME2 ATME2

John Peters
Rand McNally

Kevin Fliess
Room 77
Shirley Tafoya
Travelzoo
Rob Torres
Google
ATME2
ATME2
ATME2 ATME2
David Liu
The Knot
Paul Valerio
Method
Aman Datta
Roundarch
Elliott Nix
Google
ATME2
ATME2
ATME2
ATME2
Adam Goldstein
Hipmunk
Fergus Boyd
Virgin Atlantic
Travis Katz
Gogobot
Candy Lee
Washington Post
ATME2 ATME2 ATME2  
Bill Keen
Intercontinental Hotel Group

Alan Kantrow
Moscow School of Management

Scott Madden
Connelly Partners
 

SEE PHOTOS FROM THE CONFERENCE

VIEW PRESENTATIONS:

What's So Funny About Innovation?
presentation by Paul Valerio, Method

ATME 2011 highlights three key ideas and vital platforms to help you understand the diversity of marketing today.

Individualism:
Personalization keeps getting better. However, consumer expectations for personalization and customization are also increasing. You can buy customized Nikes or M&M's, while your local Starbucks can produce some 68,000 permutations of its various beverages. With ATME, you'll learn to focus your personalization planning for maximum power, precision and profitability.

Inspiration:
Inspiration is indispensable in today's travel. It is the key to motivating travelers in uncertain economic times -- and it also speaks to the need for your brand to inspire consumers with engaging, relevant marketing and communications across all distribution channels. Let ATME open your mind to exciting new ways to inspire your customers.

Immediacy
Immediate delivery of information offers astounding new opportunities to capture on-the-move travelers. Mobile is a crucial component of immediacy, of course -- but so is understanding how to plan all your media moves for right time, right price point and right placement. With ATME, you'll learn how to harness the immense potential of immediate marketing to generate new income streams in new and exciting ways.

ATME 2011 Agenda
DAY 1: Monday, June 13
General Sessions: 1:00pm - 5:30pm
ATME2KEYNOTE: SETTING THE STAGE

What is consumers' mindset regarding the economy, travel and marketing in general? What new trends will help marketers be more successful? Forrester Research's Henry Harteveldt sets the stage for the ATME 2011 conference.
PANEL: MOBILE MARKETING
Moderator: Rob Torres, Managing Director Travel, Google. Panelists: Bill Keen, Director of Mobile Solutions, Intercontinental Hotel Group; Elliott Nix, Senior Account Executive, Mobile, Google; Adam Goldstein, CEO, Hipmunk.

Nothing is moving as fast as mobile marketing. You have to do this but there is a lot to know to get started and to be successful.

ATME2WHAT'S SO FUNNY ABOUT INNOVATION?
Paul Valerio, Principal, Insights, Method
What can the creativity and discipline involved in comedy teach us about innovating for the travel industry? Method Design's Paul Valerio discusses how to best integrate the role of research to develop the insights necessary to drive meaningful brand differentiation and innovation within the travel experience.

ATME2CRUISE LINE PRESENTER: BETSY O'ROURKE

Betsy O'Rourke, SVP Marketing, Royal Caribbean


ATME2GAME CHANGERS OF THE FUTURE: ROUNDARCH
Aman Datta, Vice President, Roundarch
Roundarch has developed all of Avis’ digital commerce which includes a mobile app, fully-functional booking widgets within ad banners and a “go to where the customer is” strategy for digital marketing/commerce. Datta’s presentation will include a client, VP Marketing at Budget Rent a Car.

PANEL: THE LATEST ON SOCIAL MEDIA
Moderator: Susan Black, EVP, Global eCommerce, American Express Vacations. Panelists: Kevin Fliess, COO, Room 77; Fergus Boyd, Head of eBusiness, Virgin Atlantic Airways, Shirley Tafoya, President, Travelzoo

Hear 4 presentations from 4 leaders and innovators in social media: Room 77, Gogobot, Travelzoo and Virgin Atlantic Airways. Susan Black will do a Q & A at the end and moderate audience questions.

6:30pm-7:30pm Welcome Reception
Sponsors: Fairmont-Raffles Hotels and Google
7:30pm-9:30 ATME ATLAS AWARDS BANQUET

Sponsor: Discover Network
DAY 2: Tuesday, June 14
7:45am - 3pm
ATME2BREAKFAST: CAPTURING THE ROMANCE TRAVEL MARKET
David Liu, CEO, TheKnot.com
As a leading multi-platform, lifestage media company devoted to weddings, pregnancy and everything in between, The Knot Inc. knows what their audience of 7 million Women 18-34 want when it comes to honeymoons, destination weddings, and all things romance. In this presentation, CEO David Liu will share actionable, proprietary market research and insights on how these travelers consume media, what their "hot buttons" are, where they are going, and how to make them a "guest for life".
ATME2KEYNOTE: BRAD GERSTNER

Keynoter: Brad Gerstner, Founder & CEO of Boston based hedge fund Altimeter Capital Group and founder of hotel room database and search engine, Room 77. Altimeter focuses on investments in the travel and internet sectors. Brad has worked with Travelocity, ITA Software, Expedia, Farecast and Sidestep. He also started OpenList.com a vertical search and advertising platform.

ATME2AD AGENCY PRESENTER: SCOTT MADDEN

Scott Madden,
Partner & Head of Branding, Connelly Partners.
The State of Massachusetts Tourism

REBOOTING A BRAND THROUGH PARTNERSHIPS
Jeffrey DeKorte, SVP, Digital Marketing and John Peters, VP/GM Digital Strategy & Travel, Rand McNally

The anatomy of rebooting a brand developing incremental income with partnership marketing. USA Today and Rand McNally work together. How any company, CVB, or destination without a big budget can make a big impact with partnerships.

ATME2KEYNOTE: MARTY ST. GEORGE
Marty St. George, Senior Vice President, Marketing and Commercial Strategy, JetBlue Airways
jetBlue has consistently out done the customer service standards in the industry. They are not just another “budget” airline, rather they really want us to like them and we do. Their topnotch marketing has made the difference over the past 11 years in addition to a truly outstanding product. Marty St. George will let us in on some of their secrets.
PANEL: LOYALTY AND ENGAGEMENT
Moderator: Krista Pappas, Head of Global Business Development, Bing Travel. Panelists: Greg Brown, VP Loyalty, Choice Hotels; Alan Kantrow, Professor of Management and Director, Infrastructure Research Center, Moscow School of Management, Skolkovo, (Previously Chief Knowledge Officer of the Monitor Group, and Dean of Faculty of Monitor University. Before Monitor, he was a partner at McKinsey & Company and senior editor of the Harvard Business Review); Candy Lee, VP of Marketing, Washington Post (launched PostPoints the Washington Post’s Loyalty Program, previously President of loyalty services, United Airlines).
LUNCHEON - Sponsored by Kony Solutions and Merkle, Inc.

THE 4 THINGS I LEARNED AND AM BRINGING HOME WITH ME AND IMPLEMENTING TOMORROW
aka, HOW TO JUSTIFY YOUR EXPENSE COMING TO THIS CONFERENCE
With Henry Harteveldt, Susan Black, Krista Pappas, Jeff DeKorte, Rob Torres, John Peters, Pamela Johnston and audience interaction

DEPARTURES

 

OMNI PARKER HOUSE
60 School Street
Boston, MA 02108


ATME 2011 Conference on Twitter
Use/search #ATME11


Follow ATME on Twitter @atmeorg
Read daily tweets @ATMEorg on hot marketing news and trends.
Association of Travel Marketing Executives, Inc. (ATME)
PO Box 3176, West Tisbury, MA 02575
Tel: (508) 693-0550 • Fax: (508) 693-0115 • http://www.atme.org

Email Me To A Friend!       

 Sitemap

 

ATME's Sponsors

NCC Media Edelman Southwest Google Fishbowl The Knot USA Today

Become a Sponsor