The Association of Travel Marketing Executives
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The Association of Travel Marketing Executives is an association of executives with vital responsibilities in the marketing of travel and tourism worldwide.

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In This Section >> Conference 2009 | Best ROI Tools |

Best ROI Tools

Improving Your Advertising and Promotion ROI
ATME 2009 Travel Marketing Conference Panel
Find out more about the conference

Here is a list of measurement tools the 2009 ATME Conference audience said they use for various disciplines in marketing.

They use these tools for metrics and measurement in helping determine ROI of their marketing efforts.

360i
Addictomatic
Bit.ly
Burelles Luce
Buzz ding
Cision Media Monitoring
Compete
ComScore
Cotweet
DART
DFA
DFP
Direct web inquiries
EAV
Financial Statements
Google Analytics
Google Experience
Google Webmaster Tools
HootSuite
How Sociable
Ice Rocket
Lexicon
Mainstream Media Hits
Omniture
Radian 6
Spiral 16
Talk to the customer
Techrigy
Travel Share
Tv Pick ups/ hits
Twittertire
Quantcast
Questionnaires from customers




Improving Your Advertising and Promotion ROI
ATME 2009 Travel Marketing Conference Panel
Panelists: Kristen Kopplin, VP, Travelscream
Jon Aizen, Founder & COO, Dapper
Brad King, Managing Director, BlueKai
Jill Groebl, VP Digital Marketing, MMG Worldwide
Moderator: Pamela Johnston, CEO, PJ, Inc.

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ATME EVENT CALENDAR



February 1, 2010
ATME 2010 Marketing Forecast
New York, NY

May 5, 2010
ATME THINK TANK @ TRAVDEX
Atlanta, GA

June 15-16, 2010
ATME 2010 Travel Marketing Conference
Boston, MA