ATME 2008 TRAVEL MARKETING CONFERENCE
Authenticity, Branding and Customer Engagement:
The Building Blocks of Travel Marketing Success
June 11-13, 2008 • Red Rock Resort & Casino, Las Vegas
Joanne D. Smith, Delta Airlines speaks at ATME 2008
Winner of the ATME ATLAS "Top Marketer" Award
ATME 2008:
Our Best Conference Yet?
Here's what some of our attendees had to say:
"I just had to send a quick note to thank you - I think this was the best conference yet. Even though I've enjoyed the other conferences and found them to be valuable, I have to say that somehow, the content at this conference, overall, was stronger and even more stimulating than previous conferences. As always, you did a great job in pulling it all together. The speakers were very dynamic, the subject matter very pertinent, and overall everything was professionally and socially stimulating.
I tell my management at Discover that in lieu of training, I prefer to invest resources in exposure to conferences like ATME, which help make me an expert in the travel industry for the clients that I manage."
- Stephan Rigopoulos, Strategic Relationships, Discover Network |
"Congratulations to you and your team for another extraordinary job in making a success of this year’s ATME conference and ATLAS Awards. I personally found the conference satisfying and educational; and as always, the value of meeting travel marketing professionals with whom I can now do business on behalf of my members is incalculable.
I’d like to share with you the comments I heard tonight from one of our attendees, Steve Pinetti, Senior Vice President of Kimpton Hotels and our Thursday lunchtime keynote speaker. Steve told me he found the ATME
conference unique because
unlike most of the events he attends – which are populated by persons as deeply involved in the ‘greening’ process as he is - ATME provided a forum for him to convince marketing professionals of the value of going green. Steve enjoyed the networking, and most importantly, he met people with whom he can do business; 'people who can help me to fill my hotels'.."
- Hugh Riley, Director of Marketing, Caribbean Tourism Organization |
Holly Hegeman speaks at ATME 2008
"Having been battered by continued bad news about the price of fuel, layoffs and groundings, and capacity cuts, it was a pleasant respite this week to visit Sin City, Las Vegas, and be surrounded by some of the best marketing minds in the travel industry.
Why?
Because, speaking as an old marketer myself, no matter how bad a situation is -- the best marketers can take that situation and turn it into a positive." (Read on...)
- Holly Hegeman, Founder/Publisher, PlaneBusiness Banter |
If you missed out on this event or you wish to revisit the highlights, we've compiled reports, presentations, video, photos and exhibitor contact information. (See sidebar for links and downloads.)
Visit the 2008 Trade Show Exhibitors
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ATME 2008 PHOTOS
JUNE 11, 2008 - DAY 1
KEYNOTE:
Henry Harteveldt, VP & Principal Analyst, Forrester Research
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KEYNOTE ON THE ECONOMY:
Holly Hegeman, Founder and CEO of PlaneBusiness.com
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MOBILE MARKETING:
Reaching Your Audience on the Move
Bryan Allison, VP Marketing, Vegas.com
Susan Black, Managing Partner, Susan Black Associates
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DESTINATION CASE STUDIES
Chris Baum, SVP Marketing, Detroit Metro CVB
Baum's Detroit Campaign
Steve Bornn, Director of Tourism, Dominica
Peggy Bendel, SVP, Development Counsellors International
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JUNE 12, 2008 - DAY 2
MARKETING AUTHENTICITY:
Embrace Culinary Tourism
Don Luria, Tucson Culinary Festival and David Loy, Epitourean
John Boris, VP Marketing, Zagat
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KEYNOTE:
Joanne D. Smith, SVP In-Flight Service & Worldwide
Product Development, Delta Airlines
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SIN VS. SAINTHOOD?
Building Diverse Brands
Rob O’Keefe, Group Account Director, R&R Partners
Arnie DiGeorge, Group Creative Director, R&R Partners
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SOCIAL MEDIA & CUSTOMER ENGAGEMENT
Jeff Varhol, Director of Content, Travelocity
Sarah Rotman Epps, Analyst, Forrester
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THE DEATH OF ADVERTISING (AS WE KNEW IT)
David Lucas, Partner, Penn Valley Group
Pamela Johnston, President, Pamela Johnston, Inc.
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KEYNOTE:
Steve Pinetti, SVP Marketing, Kimpton Hotels
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MARKETING THE HILTON BRAND
Kirk Thompson, VP Marketing, Hilton Hotels
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5 NEW TECHNOLOGIES YOU DON'T KNOW ABOUT THAT WILL ROCK YOUR WORLD
Kara Swisher, Co-Producer and Editor, All Things D
Henry Harteveldt, VP & Principal Analyst, Forrester Research
Kara Swisher, Co-Producer and Editor, All Things D
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LAUNCHING A NEW AIRLINE WITH A TWIST
Porter Gale, VP Marketing, Virgin America
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2008 ATME ATLAS AWARDS
Sponsored by
Emceed by Joseph Jaquay, Discover Network, and presented by Jacqueline Johnson, Jacqueline Johnson Associates, Inc.
Joseph Jaquay of Discover Network
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Best Branding - International Destination: Dubai
Award accepted by Virginia Goff (center)
(with Joseph Jaquay and Jacqueline Johnson)
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Best Branding - Hotel: Residence Inn by Marriott
Award accepted by Jamie McVey (center)
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Best Branding - Airline: Singapore Airlines
Award accepted by James Boyd (center)
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Best Branding - Airline Launch: Virgin America
Award accepted by Porter Gale (center)
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Best Overall Branding: Travelocity
Award accepted by (center)
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Inspiration Award: CTO Foundation
Award accepted by Hugh Riley (center)
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Green Innovation Award: Kimpton Hotels
Award accepted by Steve Pinetti (center)
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Innovation Award: Red Rock/Station Casinos
Award accepted by Heidi Geier (center left) and presented by Gina Mann (center right) of the LVCVA
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Nora Linville of American Airlines (center) presents
the Outstanding Woman in Travel Award for Beverly Nicholson-Doty, Commissioner of Tourism, US Virgin Islands (Nicholson-Doty was unable to attend)
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Top Marketer: Kirk Thompson
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Top Marketer: Joanne D. Smith
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