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This section has been created to give ATME members access to valuable research,
travel industry reports and information on different marketing topics in one
accessible location. There is also "How to" information that you can share with
your marketing staff.
ATME's Marketing Tool Kit includes information on one to one marketing, on
line strategies, old and new distribution channels, crisis management, database
marketing, direct marketing, branding, niche and segment marketing, CRM,
destination marketing, how to determine marketing mix within your budget and how
to form meaningful partnerships.
This section will continually have materials added to keep the information
fresh and vital.
If you would like to add materials that you believe will be of interest to
ATME members please email your topic and material to kzern@atme.org.
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