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Downloads from the Conference
Opening Session
Henry Harteveldt, VP Forrester Research and Susan Black, Principal, Susan Black Associates, Inc.
Keynote:
Kevin Krone, VP, Marketing, Sales, Distribution, Southwest Airlines
Reaching Two Completely Diverse Customer Segments--Boomers and Gen Y'ers
Moderated by Dennis Marzella, EVP & Partner, YPB&R
Bob Adams, Industry Strategist, Acxiom
Gayle Davey, Partner, Yankelovich, Inc.
Tailoring Mass-Market Products
Moderator: Joel Chusid, Principal, Joel Chusid and Associates
Frank Camacho, Staff VP Marketing, The Hertz Corporation
Mike Stacy, CEO, Groople, Inc.
Gary Sain, President & CEO, Orlando CVB
Kevin Jackson, Managing Director, Consumer & Partnership Marketing, USAirways
Kevin Rupert VP Marketing, Wyndham Worldwide
Six Winning Strategies to Self Fund your Marketing Budget
Moderator: Susan Black, Principal, Susan Black Associates, Inc.
Roxanne Housley, VP Strategic Alliances, Canyon Ranch
Shirley Tafoya, SVP Sales & Marketing, Travelzoo
Jackie Brown Saunders, Director, Promotions and Partnerships, Canadian Tourism Commission
Deb Italiano, VP Marketing, Travelocity
Greg Brown, VP, Choice Rewards, Choice Hotels
Transforming Employees Into Brand Advocates
Cindy Commander, Analyst, CMO Group, Forrester Research
Social Networking
Panel Moderator: Sarah Rotman Epps, Analyst, Forrester Research
John Moser, CMO, Affinia Hotels and the Benjamin Hotel
Richard Pulliam, CEO, myAmphi, Ltd
Christine Petersen, SVP Marketing, TripAdvisor.com
Pablo O'Brien, Director, Product Development, Yahoo!
Mims Wright, Principal, NorthStar Travel Group
Ken Leeder, President, RealTravel.com
Documents
Lindsay Nelon of Vollmer Public Relations Written ATME 2007 Conference Report
Press release: 06/22/07 Las Vegas Convention and Visitors Authority Awarded ATLAS Award at the 27th Annual Association of Travel Marketing Executives Conference
>> Click here to read
The June 7th Breakfast Session: Xers and Boomers Led by Denis Marzella, EVP, Y Partnership Panelists: Bob Adams, Acxiom, Gayle Davey, Yankelovich, Inc.
Download PDF Presentation
RealTravel.com Press Release re ATLAS award for Best Online Community
Download PDF Presentation
TRAVEL INNOVATORS HONORED AT 2007 ATME CONFERENCE
Download PDF
CONFERENCE REPORT BY VOLLMER PUBLIC RELATIONS - Synopsis of conference sessions
Download PDF
"See all the winners"
Visit the ATME 2007 Exhibitors
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Everyone just raved about the Red Rock Resort and begged us to go back there again next year. (We are looking at dates. Stay tuned!) They also raved about the conference content, networking opportunities and general good vibes. ATME 2007 was a resounding success and for those who couldn't make it and those who want the information in detail, we have compiled reports, podcasts of all the sessions, powerpoint presentations, and contact information for all the exhibitors.
ATME wishes to express its gratitude to the following companies and individuals that have donated their services and assistance to this organization and to the 2007 conference:
- ATME especially thanks Co Chairs Susan Black and Henry Harteveldt for their vision and orchestration of this most successful conference and, Joel Chusid, Jacqueline Johnson, Christina Brzica, Ken Testani and Gary Sain for their invaluable contribution of time and energy as members of the Conference Committee of ATME 2007.
- ATME thanks all the moderators and speakers who gave of their time so generously to make ATME 2007 so successful.
- ATME wishes to thank Jeff Senior, EVP of Marketing, Fairmont Hotels & Resorts,
for providing funding that has allowed travel industry college students from the University of Northern Arizona to attend the ATME conference. Fairmont's support will help ATME provide other opportunities for many travel and hospitality university students and programs. Jeff Senior and Fairmont strongly believe that we all must mentor the next generation of hospitality and tourism marketers.
- ATME thanks Quotient Marketing for their expert and generous e-mail program that has helped to promote the conference and the dissemination of all ATME email publications to members.
- ATME thanks Vollmer Public Relations for their expert public relations service.
- ATME thanks the entire staff of the Red Rock Resort and Station Casinos for making ATME 2007 run so smoothly especially Charley Salinas, Mike Sawyer, Charles Bogan and Jamie Malloy.
Atlas Awards Recipients
Rossi Ralenkotter, CEO. Las Vegas CVA Lifetime Achievement Recipient.
Left to right: Joseph JaQuay, Discover (ATLAS Awards Sponsor), Rossi Ralenkotter, Joel Chusid, ATME Chairman & GM, Hainan Airline Company, Gary Sain, CEO, Orlando CVB
Travelocity - Travel for Good ™ The Inspiration Award
left to right: Joseph JaQuay, Deborah Italiano, VP Marketing, Travelocity, Joel Chusid, ATME Chairman
New This Year - The GREEN INNOVATION AWARD - Fairmont Hotels & Resorts
left to right: Joseph JaQuay, Discover, Jeff Senior, EVP Marketing, Fairmont, Joel Chusid, ATME Chairman
Hertz - Best Overall Branding
Jaquay, Frank Camacho, VP Marketing, Hertz, Chusid
JetBlue - Best Branding Airline
l to r JaQuay, Dave Cantry, Director Loyalty Marketing, JetBlue, Chusid
RealTravel.com - Best Online Community
l to r JaQuay, Ken Leeder, CEO, RealTravel.com, Chusid
• Bahamas - Best Branding International Destination
l to r JaQuay, Marva Munroe accepting for the Bahamas, Chusid
• Carnival Cruise Lines - Best Branding Cruise Line
l to r Joseph JaQuay; Christine Arnholt, VP Marketing, Carnival, Joel Chusid
Also awarded:
Royal Caribbean - The Innovation Award sponsored by the Las Vegas Visitors & Convention Authority
Hilton Hotels - Best Branding
Royal Caribbean - Best Online Strategy
Download PDF of ATLAS Award Winners |
L to r Joel Chusid, Kevin Krone's wife, Kevin Krone, ATME Keynote Speaker, VP Marketing, Southwest Airlines
The Discover Team, Joseph JaQuay, Diana Lopez, Stephan Rigopoulos
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