ATME
2007 Confirmed Speakers Include: |
Keynoters:
Kevin Krone, VP, Marketing, Sales, Distribution, Southwest Airlines
Henry Harteveldt, Vice President, Forrester Research
Cindy Commander, Analyst, CMO Group, Forrester Research
Speakers:
Susan Black, Principal, Susan Black Associates, Inc.
Jeff Senior, CMO, Fairmont Resorts
Vicki Freed, SVP Marketing, Carnival Cruise Lines
Terry Jicinsky - SVP Marketing, Las Vegas CVA
Christine Petersen, SVP Marketing, TripAdvisor.com
Gary Sain, President & CEO, Orlando CVB
Pablo O'Brien, Director, Product Development, Yahoo!
Ken Leeder, President, RealTravel.com
Kevin Krone, Vice President Interactive Marketing, Southwest Airlines
Roxanne Housley, VP Strategic Alliances, Canyon Ranch
Shirley Tafoya, SVP Sales & Marketing, Travelzoo
Frank Camacho, Staff VP Marketing, The Hertz Corporation
Kevin Rupert VP Marketing, Wyndham Worldwide
Vicki Freed, SVP Marketing, Carnival Cruise Lines
Dennis Marzella, EVP, YPB&R
Andrea Spiegel, VP Marketing, jetBlue Airways
John Moser, CMO, Affinia Hotels, The Benjamin Hotel
Bob Adams, Industry Strategist, Acxiom
Gayle Davey, Partner, Yankelovich, Inc.
Mike Stacy, CEO, Groople, Inc.
Richard Pulliam, CEO, myAmphi, Ltd
Kevin Jackson, Managing Director, Consumer & Partnership Marketing, USAirways
Jackie Brown Saunders, Director, Promotions and Partnerships, Canadian Tourism Commission
Deb Italiano, VP Marketing, Travelocity
Greg Brown, VP, Choice Rewards, Choice Hotels
Mims Wright, Principal, NorthStar Travel Group |
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PLATINUM
SPONSORS:
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The Fabulous
Red Rock Resort, Casino & Spa
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What Makes ATME Different
"ATME is one of the few places where travel marketing executives can informally interact with their peers, the media, and solution providers to exchange ideas and expand contacts. Just a few words from a prominent presenter can spark an idea, but it's one on one where ATME shines. At an annual conference a few years back, when I was in charge of marketing at American Eagle, from a single chance meeting I ended up doing a multi-year deal with Aboard Publishing worth several million dollars."
...Joel Chusid, Principal, Joel Chusid & Associates |
Who Should Attend
Any marketer with responsibility for a marketing budget should attend. Typical titles include CMO, SVP Marketing, Vice President, Director and Manager. Areas of responsibility include: product development, advertising, PR, online, loyalty, CRM, brand management, etc. Senior level ATME members often assume mentoring roles for less experienced marketers. ATME’s networking opportunities make this annual conference an invaluable career-enhancing experience. Click Here to register!
Call 866.767.7773 to book a hotel room
To Reserve a Room at Red Rock Call 866.767.7773. $149 room rate single or double available through 5/10/07. Book now click here to reserve online and type in the password "atme" or call 866.767.7773. |
ATME
2007 is also sponsored By: |
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If
you're a travel marketing executive
you need
to be there!
Today, your customer is in charge of your company – at the top of your priorities, and at the center of your concerns. That customer is not like the old boss – and not like the old customer, either. These new consumers don’t care about your desires, or about the product you decide to push at them, or what you tell them to do. Instead, they are telling you what they demand – and if you don’t listen to their new marching orders, you’re history.The age-old marketing equation has been turned upside-down, and your organization needs to change. Specifically, you must re-examine, re-imagine and re-structure the way you develop, distribute and market your travel product.ATME’s 2007 Travel Marketing Conference will address this new reality…
- With illuminating keynotes on trends and ideas from trendsetters.
- With panels and breakouts on the crucial issues surrounding this new challenge.
- And above all, with fresh vision, concrete concepts and practical advice on how to turn this historic shift to your company’s advantage.
You’ll learn why the age-old “push” approach is now ineffectual, and how to pull customers in via an ever-increasing number of channels, points of sale, brands, models and products. You’ll discover why this avalanche of choices can confuse and paralyze customers – with Forrester Research showing that one in five feel “overwhelmed” by travel-buying choices. And learn how to claim the top-of-mind position in this crowded marketing landscape.You’ll evaluate a new and crucial aspect of having the customer in control - the rise of consumer-generated content (CGM) as they post their opinions not just on grassroots sites but on corporate sites (Sheraton, Travelocity, jetBlue Airways) as well.Marketing is no longer something an executive or manager controls – in any business. That creates huge new challenges, because marketing is, inherently, about control – control of image, of message, of reputation, of product. So how must our industry respond?ATME’s 2007 Travel Conference is your best opportunity to discover the strategies for change that can transform your thinking, your competitive position and your bottom line. It’s also the best way to impress The New Boss.
In short, this is the one event
that no travel marketer should miss
"ATME has been a valuable resource for me to both keep up to date on recent trends in the market, and to network with a group of knowledgeable professionals in the travel industry. I especially like that it brings together people from all the sectors of travel: air, hotels, car, cruise, destinations, etc. with marketing, PR and agency professionals who focus on travel."
- Frank Camacho, Staff VP Marketing, The Hertz Corporation
"ATME is one of the few places where travel marketing executives can informally interact with their peers, the media, and solution providers to exchange ideas and expand contacts. Just a few words from a prominent presenter can spark an idea, but it's one on one where ATME shines. At an annual conference a few years back, when I was in charge of marketing at American Eagle, from a single chance meeting I ended up doing a multi-year deal with Aboard Publishing worth several million dollars."
—Joel Chusid, Principal, Joel Chusid & Associates
ATME ’07 Conference Agenda
ATME 2007 Conference
at Red Rock Resort, Casino & Spa
June 6-7, 2007 Las Vegas, Nevada
Theme: Meet the New Boss - How to Survive and Thrive
When Your Customers are Calling the Shots
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| Co-Chairs: Henry Harteveldt, VP Forrester Research and Susan Black, Principal, Susan Black Associates, Inc. |
 Rossi Ralenkotter, President & CEO of Las Vegas CVA, is the recipient of the 2007 ATME ATLAS Lifetime Achievement Award.
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Tuesday June 5 |
Golf or Spa Day |
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| 11:30 - 12:45 pm Lunch Board and Summit morning attendees |
| 12:45 - 2:45 pm ATME Board Meeting |
2:00 - 3:00 pm Coffee Break and Mini Trade Show
Sponsored by Southern Living |
 3 - 5:40 pm Opening General Session Sponsored by Acxiom |
3:00 - 3:10 pm Conference
Co Chairs Henry Harteveldt and Susan Black |
3:10 - 3:55 pm Keynote: Henry Harteveldt,
Vice President & Principal Analyst Travel Research, Forrester Research
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3:55 - 4:50 pm Marketing Executives Panel Moderator, Henry Harteveldt
Panelists Include:
Jeff Senior, CMO, Fairmont Resorts |
Vicki Freed, SVP Marketing, Carnival Cruise Lines
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Terry Jicinsky, SVP Marketing, Las Vegas CVA |
Andrea Spiegel, VP Sales & Marketing, jetBlue Airways |
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 4:50 - 5:40 pm Social Networking Panel Moderator: Sarah Rotman Epps, Analyst, Forrester Research
Panelists Include:
John Moser, CMO, Affinia Hotels and the Benjamin Hotel
Ken Leeder, President, RealTravel.com
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Richard Pulliam, CEO, myAmphi, Ltd
Christine Petersen, SVP Marketing, TripAdvisor.com
Pablo O'Brien, Director, Product Development, Yahoo!
Mims Wright, Principal, NorthStar Travel Group
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6:30 - 7:30 pm Welcome Reception sponsored by LVCVA
Dinner on own (Board Dinner during this time ) |
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7:45-9:00am Breakfast - Program: Reaching Two Completely Diverse Customer Segments--Boomers and Gen Y'ers
The 'dumbell" consumer market--what must your firm do to effectively reach and serve two very different customer segments at either end of the spectrum, aging Boomers and the emerging Gen Y market.
Moderated by
Dennis Marzella, EVP & Partner, YPB&R |
Bob Adams, Industry Strategist, Acxiom |
Gayle Davey, Partner, Yankelovich, Inc. |
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General Session
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 9:15 - 10:00 Keynote: Kevin Krone,
VP, Marketing, Sales, Distribution, Southwest Airlines |
| 10:00 - 10:30 Coffee Break with Mini Trade Show |
 10:35 - 11:45 Susan Black, Principal, Susan Black Associates, Inc. –
Six Winning Strategies to Self Fund your Marketing Budget
Panel
Leveraging Other People's Relationships to Increase Your Marketing Reach and Budget
Panelists:
Moderator, Susan Black, Principal, Susan Black Associates, Inc.
Roxanne Housley, VP Strategic Alliances, Canyon Ranch
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Shirley Tafoya, SVP Sales & Marketing, Travelzoo |
Jackie Brown Saunders, Director, Promotions and Partnerships, Canadian Tourism Commission |
Deb Italiano, VP Marketing, Travelocity |
Greg Brown, VP, Choice Rewards, Choice Hotels |
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 11:45 - 12:30 Transforming Employees Into Brand Advocates
Cindy Commander, Analyst, CMO Group, Forrester Research
This research examines how CMOs can create a companywide passion for their brand and leverage that passion to deliver the desired customer experience. Because customers have many points of contact with a company, marketers need to ensure that all employees live and breathe the brand and understand the desired customer experience with the brand. This research develops best practices in employee brand advocacy by answering: • How do senior marketers spread brand values and messages to individuals throughout the organization?
• How do senior marketers bring the customer and the brand to life for employees at all levels and positions?
• How do senior marketers ensure that the customer experience is aligned with the brand promise? |
12:30 - 2:00 Lunch Speaker to be announced
Sponsored by: |
2:00 - 3:00 Tailoring Mass-Market Products
Brands that are empowering customers with choices that allow the
customer to create the "experience" they want.
Panelists Include:
Frank Camacho, Staff VP Marketing, The Hertz Corporation
Gary Sain, President & CEO, Orlando CVB
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Mike Stacy, CEO, Groople, Inc.
Kevin Jackson, Managing Director, Consumer & Partnership Marketing, USAirways
Kevin Rupert VP Marketing, Wyndham Worldwide
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 Moderator Joel Chusid, Principal, Joel Chusid and Associates |
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3:00 - 3:30 Coffee Break and Mini Trade Show
Sponsored by CondeNast Bridal Group |
3:30 - 4:30pm Forum led by Henry Harteveldt and Susan Black
Open Dialogue with Attendees
Final general session of the conference |
| 6:30 - 7:30 pm Banquet Reception |
7:30-9:30pm ATLAS Awards Dinner
Lifetime Achievement Recipient, Rossi Ralenkotter, President & CEO, Las Vegas CVA
Sponsored by Discover Network |
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Official End of Conference |
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| Departures or stay for the weekend |
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