ATME's Spring Marketing Issues Forum - April 24, 2012
Sponsored by Fodor's Travel
ATME SPRING MARKETING ISSUES FORUM
Random House/Fodor's Travel, New York City
April 24, 2012
WHAT DESTINATION & HOTEL MARKETING EXECS CAN TEACH US ABOUT DIGITAL & TRADITIONAL MARKETING
The Spring 2012 ATME Marketing Issues Forum, sponsored by Fodor’s Travel, offers the expertise of leading destination executives and one hotel executive presenting their marketing strategies re digital and traditional marketing. Destinations don't typically have large marketing budgets and as a result have to be very creative in order to set their destination apart from all the others in the world. These strategies can be useful to any travel marketer with a shrinking budget.
The panel covered the following important topics important to all travel marketers:
• Differentiating on a budget
• Lessons learned
• Digital vs. traditional - where and when
• Golden rule vs. new rules
Moderated by Pamela Johnston, CEO, Cloud12 PR and a member of ATME's Executive Committee. Panelists: Nicole Ruggiero, Director of Marketing, Trump Soho; Emmanuelle Legault, Vice President of Marketing, Tourisme Montréal; Malcolm Griffiths, Development Counsellors International, California Tourism.
Article on this event from Mediabistro's PRNewser:
"Niche Travel Markets Target Bloggers" by Nancy Lazarus