PLATINUM
SPONSORS:
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THE MGM GRAND Hotel – Conference Hotel
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ATME
2006 Confirmed Speakers Include: |
Keynoters:
Vicki Freed, SVP Marketing & Sales, Carnival Cruise Lines
Randy Wagner, CMO, Orbitz.com
Rosemarie Ryan, President, J Walter Thompson, NY
Speakers:
Clara Chong, Executive Director, Hong Kong Tourism Board
Sean Menke, EVP, Air Canada
Paul Hemp, Senior Editor, Harvard Business Review
John Marz, SVP Marketing, Fountainbleau Resorts
Jeff Senior, SVP Marketing/CMO, Fairmont Hotels & Resorts
John Russell, CEO, NYLO (New York Lofts)
Vernice Walkine, Director General, The Bahamas Ministry of Tourism
Gary Sain, CMO & Partner, YPB&R
Susan Black, CMO, COMM Group/CheapCaribbean.com
Jim Anhut, SVP Brand Development, InterContinental Hotels Group
Madigan Pratt, Managing Director, Madigan Pratt & Associates
Joel Chusid, Principal, Joel Chusid & Associates
Terry Jicinsky, SVP Marketing, Las Vegas CVA
Steve Short, VP Leisure Business Development, Enterprise Rent a Car
Rossi Ralenkotter, CEO, Las Vegas CVA
Chuck Bowling, EVP Marketing, MGM Mirage Corp
David Levine, CEO, E Suites
Shirley Tafoya, SVP Sales, Travelzoo
Travis Christ, VP Marketing, US Airways
Al Merchen , Managing Partner, Myriad Travel Marketing
Denise Randazzo, VP Public Relations & Advertising, Wynn Resorts
Rick Hensler , President,YBBRPro |
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Conference Timing At A Glance |
Monday, May 22
6:00pm-7:00pm - Welcome Reception
sponsored by Las Vegas CVA
7:30pm – 9:30pm Board Dinner |
Tuesday May 23 8am – 5:00pm
Conference Session opens with Breakfast 7:45am
General Session ends at 5:00pm;
Atlas Awards Reception 6:30-7:30pm – sponsored by The Wall St. Journal
Atlas Awards Banquet 7:30-9:30pm – sponsored by Discover Network
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Wednesday May 24 7:30am -11:55am
Breakfast and General Session
Departures |
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Who Should Attend
Any marketer with responsibility for a marketing budget should attend. Typical titles include CMO, SVP Marketing, Vice President, Director and Manager. Areas of responsibility include: product development, advertising, PR, online, loyalty, CRM, brand management, etc. Senior level ATME members often assume mentoring roles for less experienced marketers. ATME’s networking opportunities make this annual conference an invaluable career-enhancing experience. Click Here to register!
THE MGM GRAND Hotel – Conference Hotel
Accommodations
What an outstanding property! The rooms are wonderful -- and the choice of styles is incredible, ranging from traditional to contemporary (The West Wing) to magnificent suites (Skylofts) frequented by the rich and famous is incredible.
Call 877-880-0880 to Register
The MGM Grand is about 10 -15 minutes from the McCarran Airport via taxi or car service.
Conference Rate Valid Thru 4/28/06!
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ATME
2006 is also sponsored By: |
Conference
Sponsorship Opportunities:
contact kzern@atme.org or call 212 765-0625 |
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If
you're a travel marketing executive
you need
to be there!
Innovation. It's today's hot topic -- and it's the lifeblood of our industry, the key to survival and success. Cases in point: JetBlue, Ian Schrager, Southwest Airlines, W Hotels, Las Vegas, Starwood Hotels and Resorts -- reinventing themselves and their categories with new ideas and products.
At the ATME 2006 Travel Marketing Conference, we'll explore the realm of revolutionary thinking. You'll discover the best ways to recognize and harness innovative concepts, turning them into increased market share and revenue.
You'll hear from the breakthrough thinkers, and have a chance to share and compare the ideas that generate successful innovation. How do you as a marketer determine what's truly innovative and what is simply a fad? How do you create a truly new product that the traveler wants? How do you generate new products and programs while enhancing your brand?
You'll discover an array of powerful new ways to bring your unique product to market. The latest techniques and advances in one-to-one marketing. The keys to using search engines to maximum advantage. The way to allocate your marketing budget most effectively.
ATME has developed an outstanding agenda that addresses the most important aspects of innovation. The speaker roster of outstanding industry executives guarantees the kind of rare insight that comes from deep experience.
And as always, this conference provides extraordinary opportunities to network with peers, share ideas and form significant alliances.
In short, this is the one event that no travel marketer should miss
Conference Highlights:
May 23rd
9:00 – 9:40am
Keynoter, Vicki Freed, SVP Sales & Marketing, Carnival Cruise Lines
9:40 - 10:25 Keynote:
Randy Wagner, CMO, Orbitz.com
12:05 - 12:50pm Keynoter:
Rosemarie Ryan, President,
J Walter Thompson, NY - Presenting the "Sincerely JetBlue campaign and strategy.
2:00 – 3:15pm
Senior Editor, Paul Hemp will moderate a panel of non-travel industry CMO’s representing banking, auto, retail.
May 24th
10:25am – 11:45am
CMO’s in Travel on Innovation
Gary Sain leads this exciting final session of the conference with a distinguished group of leaders in the industry.
Vicki Freed, SVP Sales & Marketing, Carnival Cruise Lines
Terry Jicinsky, SVP Marketing, Las Vegas CVA
Steve Short, VP Leisure Business Development, Enterprise Rent a Car
Jeff Senior, CMO, Fairmont Hotels & Resorts
Vernice Walkine, Director General, Bahamas Ministry of Tourism
Travis Christ, VP Marketing, US Airways
Atlas Awards Banquet
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David Neeleman, Chairman and Founder of JetBlue Airways is the recipient of the 2006 ATME ATLAS Lifetime Achievement Award. |
Full ATME ’06 Conference Agenda
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6:30 - 7:30pm Welcome Reception
Welcome Rossi Ralenkotter, LVCVA
Sponsor - by Las Vegas CVA
Rossi Ralenkotter,
President & CEO, LVCVA |
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7:30 - Board Dinner |
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7:45 - 8:55am
Breakfast
 Clara Chong, Executive Director, Hong Kong Tourism Board - Brand Positioning in the rapidly expanding Asia Market
Sponsored by Travel Agent Magazine |
 9:00 - 9:40am Keynote:
Vicki Freed, SVP Sales & Marketing, Carnival Cruise Lines |
 9:40 - 10:25 Keynote:
Randy Wagner, CMO, Orbitz.com
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10:25 - 10:55 Coffee Break and Mini Table Top
Sponsor - BriteVision |
10:55 - 12:05pm 5 Upstarts Panel
Moderator, Joel Chusid, Principal, Joel Chusid & Associates |
Shirley Tafoya,
SVP Sales & Mktg, Travelzoo
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Jim Anhut,
SVP Branding, InterContinental Hotels |
Patrick O’Neil,
SVP Operations, NYLO Hotels |
Dean Harris, CMO, Kayak.com |
David Levine,
CEO, E Suites |
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 12:05 - 12:50pm Keynoter:
Rosemarie Ryan, President, J Walter Thompson, NY - Presenting the "Sincerely JetBlue" campaign and strategy. |
 12:50- 2:00pm Lunch
with speaker Sean Menke, EVP, Air Canada
Sponsor - Culture & Travel Magazine
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2:10-3:25 Harvard Business Review Panel
Paul Hemp,
Senior Editor,
Harvard Business Review |
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Non Travel Industry CMO’s Discuss Their Experience and Strategies
Innovators from companies in the auto, banking, retail, and manufacturing sectors will be part of the panel and share innovations that work in their industries and should be transferable to the travel field. It’s always good to see things from a completely different perspective. Some of the best innovations have come from (dare we say it) “outside the box” thinking. |
3:25 - 3:55 Coffee Break and Trade
Show Sponsor - VISTRIO |
4:00-5:15pm
Innovative Customer Acquisition
Find out how four innovators are using unique and effective ways to acquire new customers -- and better yet, keep the old ones coming back for more.
Hear from two CMO’s on how it’s working for their companies and two CRM and one-to-one marketing guru’s who’ve worked with many different clients to achieve success.
Moderator - Gary Sain, CMO/Partner, YPB&R |
 Madigan Pratt, Managing Director, Madigan Pratt & Associates, Inc. |
Susan Black, CMO, CheapCaribbean.com |
Chuck Bowling,
CMO, MGM Mirage, Inc. |
John Marz, SVP Marketing, Fountainbleau Resorts |
Al Merschen,
Managing Partner, Myriad Travel Marketing
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6:30 - 7:30pm ATLAS Awards Reception
Sponsored by The Wall Street Journal |
7:30 - 9:30pm
ATLAS Awards Banquet
Sponsored by Discover Network
| 2006 Lifetime Achievement Winner |
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David Neeleman,
Chairman and Founder of
JetBlue Airways |
Other ATLAS Awards will be awarded including:
Innovation - sponsored by the Las Vegas CVA
Recipient - W Hotels Worldwide.
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| Location: La Femme Theatre at the MGM Grand |
7:30 - 8:15 Continental Breakfast
Sponsor - ACXIOM & Conde Nast Bridal Group |
8:15 - 9:30 Blogs, Pods & RSS Feeds Panel ,
Blogs and Pods and RSS -- oh my!
Empowered by blogs, forums, podcasts, RSS feeds, text messages, chat and wikis, people increasingly think and act in swarms. Now brands like Audi and Budget RentACar are seeding the blogosphere with online/offline treasure hunts and narratives to inspire swarming and unleash the dynamism of these new social networks. Are we witnessing the emergence of higher-order advertising? Can the line between producer and consumer of advertising be eliminated? Will beekeeping marketers find honey in e-hives, or will they just get stung? What's the buzz on buzz marketing?
Susan Black, CMO, CheapCaribbean.com |
James Hobbs, CEO, COMM Group
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Vince Chirico, Head of Travel Sales, Google |
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 9:30am - 10:00am
Innovative Ways to Use PR in your Marketing Mix
Denise Randazzo, VP Public Relations & Advertising, Wynn Resorts |
10:00 -10:30am Innovation and Alliances,
Ric Hensler, President, YPBRPRO |
| 10:30 - 10:40am Chance to stretch and get coffee which is available throughout the morning. |
10:40am - 11:55am
CMO’s in Branding
Gary Sain leads this exciting final session of the conference with a distinguished group of leaders in the industry. Each represents a different sector of the industry and the discussion will center upon how they as those responsible for the marketing of their company or destination, have creatively used innovation in their marketing efforts.
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Moderator: Gary Sain, CMO/Partner, YPB&R |
Roberta Rinker-Ludloff, VP Sales & Marketing, Conrad Hotels
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Terry Jicinsky, SVP Marketing, Las Vegas CVA |
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Steve Short,
VP Leisure Business Development, Enterprise Rent a Car
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Jeff Senior, CMO, Fairmont Hotels & Resorts |
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 Vernice Walkine, Director General, Bahamas Ministry of Tourism |
 Travis Christ , VP Marketing, US Air |
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| DEPARTURES |
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