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The Association of Travel Marketing Executives is an association of executives with vital responsibilities in the marketing of travel and tourism worldwide.
ATME PUB CENTRAL
Easy access to industry publications
ATME'S MAGAZINE
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| ATME
2005 CONFERENCE & 25TH YEAR CELEBRATION
JUNE 21-22, 2005 - WYNN LAS VEGAS
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| PLATINUM
SPONSORS:
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 If
you're a travel marketing executive you need
to be there!
ATME
2005: FOCUS ON THE FUTURE. Join us in Las Vegas at the fabulous new Wynn
Las Vegas Resort for The Association of Travel Marketing
Executives' 25th Anniversary Celebration and Conference. We'll glance
at the past but we'll Focus On The Future.
The
Travel Industry’s Premier Marketing Event
Ideas, Insights, Information & Networking
Speakers
Dozens of renowned industry
leaders are confirmed, and more are being added every day - see the sidebar for the latest list!
Keynoters
 June 21st - Jonathan Tisch,
Chairman & CEO of Loews Hotels and author of The Power of We: Succeeding Through Partnerships.
June 21st - Henry Harteveldt,
VP Travel Research of Forrester Research.
June 22nd - Andrew Jordan,
EVP Marketing & CMO of Wyndham Hotels.
 June
22nd - Vincent Vanderpool-Wallace, Director-General of
Bahamas Tourism.
Topics
- Delivering
the Brand Promise - Top executives from all segments of the industry
talk about how they manage all facets of their company brand.
- The Power of We - Succeeding Through Partnerships
- Affluent/Luxury Market - Are
You Reaching the Right Segment of the Luxury Market For Your Product?
- Using Brand Power To The Fullest
- Customer Loyalty - CMO
Magazine’s panel of non-travel industry CMO’s discuss
how they keep their customers loyal
- Story
Driven Marketing - Learn How Your Brand Starts With Your Story
- Internet
Marketing - What Really Matters and How To Optimize Your ROI
- How Las Vegas Did It - The Anatomy Of One Of The Most Recognized Campaigns In History
- Destination
Marketing - Tactics for Today, Strategies for Tomorrow
- Travel Agents Deliver and How!
- Note: 6/21 Executive Advisory Forum Cancelled
 Awards
Banquet
The
ATLAS Awards including the Lifetime Achievement Award
to Steve Wynn, Chairman of Wynn Resorts.
Venue
The
spectacular new Wynn Las Vegas Resort, opening
in April 2005. Its premiere Las Vegas Strip location provides easy access
to the Las Vegas Convention Center, Fashion Show Mall and Sands Expo Center.
 A
championship golf course, designed by Tom Fazio and Steve Wynn, can be
enjoyed exclusively by hotel guests. And all meeting rooms open to full
views of luxurious pools and gardens, or the signature 18th hole.
Hear what Steve Wynn has to say about the new Wynn Las Vegas!
Destination 
Las
Vegas -
The World’s Favorite Playground
Air
Travel: American Airlines is offering
positive space 50% discount, economy class transportation for participants
of the conference. Restrictions apply. Details furnished upon conference
registration.
Hotel
Stay: ATME conference attendees get the dynamite rate of just
$155 per night (Conference registration does not include hotel stay. You must book
your room separately.)
Agenda
Conference Opens on Tuesday June 21st at 1:30 pm and ends at 9:30 pm on Wednesday, June 22nd after the ATLAS Awards Banquet.
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1:30 PM
General Session Opens
Introductions - Gary Sain, CMO & Partner YPB&R and ATME Chairman
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1:35 PM - 2:10 PM
KEYNOTE ADDRESS - Jonathan M. Tisch, Chairman & CEO, Loews Hotels, Author of The Power of We: Succeeding Through Partnerships (All conference attendees will receive a copy of the book) |
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2:10 PM - 2:45 PM
KEYNOTE ADDRESS - Trends: Henry Harteveldt, VP Travel Research, Forrester Research |
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2:45 PM - 3:15 PM - Break & Trade Show
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3:20 PM - 4:35 PM
Using Brand Power to the Fullest: Mark Snyder, SVP Brand Management, Holiday Inn; Rick Meadows, SVP Marketing, Holland America; Annette Hogan, VP, Amadeus; Ron Roy, SVP Marketing, Sol Melia Hotels |
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4:35 PM - 5:30 PM
Marketing Know-How (Two Presentations)
1) Internet Marketing - What really matters and how to optimize your ROI: Dwight Sholes, CEO, Quotient Marketing
2) Story Driven Marketing - Learn how your brand starts with your story: Bob Allen, Chief Story Teller, i.d.e.a.s. |
NEW EVENT! 5:30 PM - 6:30 PM
Cocktail Party Sponsored by Vistrio |
6:30 PM - 7:30 PM
Welcome Reception Sponsored by Las Vegas CVA |
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8:00 AM - 9:00 AM
Breakfast - Speaker: Bob Gilbert, Chief Enabling Officer, Travel Agent Magazine. Travel Agents Deliver and How! - Marketers are starting to realize that the highest yields are coming from the travel agent distribution channel. Learn how to make the most of this and reintegrate travel agents back into your distribution mix. |
9:00 AM - 9:05 AM
General Session (Day 2) Opens
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9:05 AM - 9:40 AM
KEYNOTE ADDRESS - Vincent Vanderpool Wallace, Director - General, Bahamas Tourism |
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9:40 AM - 10:55 AM
Delivering the Brand Promise: Moderator, Gary Sain, CMO & Partner, YPB&R. Panelists include: Bob Coggin, VC Cendant TDS, Joanne Smith, President, Song; Chuck Bowling, EVP, MGM Grand, David Kong, CEO, Best Western; Susan Black, EVP Marketing, Liberty/GOGO |
10:55 AM - 11:25 AM - Break & Trade Show |
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11:25 AM - 12:40 PM
CMO Magazine Presents a Panel of Non Travel Industry Marketing Executives: Moderated by Rob O'Regan, Editor-in-Chief, CMO Magazine. What can travel marketers learn from marketing executives from retail, banking, automotive industries? Are other industry marketers using strategies to keep customers loyal that our industry should be adopting? Panelists include: Steve Knox, CEO, Procter & Gamble Tremor; Dean Harris, CMO, Vonage. Others to be announced. |
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12:45 PM - 2:00 PM
Lunch - Speaker: Andrew Jordan, EVP & CMO, Wyndham Hotels |
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2:00 PM - 3:25 PM
Affluent/Luxury Marketing: Moderated by Joel M Chusid, Principal, Joel Chusid & Associates. Panelists: Diane McDavitt, President, Luxury Link; Marshall Calder, SVP Marketing, Leading Hotels of the World; Bill Smith, SVP Marketing, Crystal Cruises; Chris Flatt, SVP Marketing & Sales, Wynn Las Vegas |
3:25 PM - 4:00 PM - Break & Trade Show |
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4:00 PM - 5:00 PM
How Las Vegas Did It - The Anatomy Of One Of The Most Recognized Campaigns In History: Panelists: Rossi Ralenkotter, CEO, Las Vegas CVA and President of R&R Ad Agency; Rob Dondero, Executive Vice President, R&R Partners |
6:30 PM - 7:30 PM
ATLAS Banquet Reception - Sponsored by The Wall Street Journal |
7:30 PM - 10:00 PM
ATME ATLAS AWARDS BANQUET - Sponsored by Discover Network. Honoring top executives in the industry for their innovation, creativity and success. Steve Wynn, Chairman of Wynn Resorts will be present to accept the 2005 Lifetime Achievement Award. Las Vegas CVA will receive the award for Best Branding Campaign in addition to other awards to be announced. |
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Dress (during conference): Business Casual throughout. ATLAS Award Banquet: Suit and tie for men and comparable attire for women is suggested. |
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Because Wynn Las Vegas and Las Vegas are such tremendous draws hotel space
is very
limited and lift
is in great demand. Act now to reserve your hotel and air transportation!
(Discounts offered by Wynn Las Vegas and American Airlines.
See below.) |
| ATME
2005 Speakers (partial listing): |
- Bob
Allen, Chief Story Teller, i.d.e.a.s.
- Susan Black, EVP Liberty/GOGO
- Chuck
Bowling, EVP, MGM Grand
- Marshall
Calder, SVP, Leading Hotels of the World
- Travis Christ, VP of Marketing, America West
- Joel
Chusid, Principal, Joel Chusid & Associates
- Bob
Coggin, Vice Chairman, Cendant TDS
- Rob Dondero, EVP, R&R Partners
- Chris
Flatt, SVP, Wynn Las Vegas
- Bob Gilbert, Chief Enabling Officer, Travel Agent Magazine
- Henry Harteveldt, VP Travel Research, Forrester Research
- Annette
Hogan, VP, Amadeus
- Andrew Jordan, EVP Marketing & CMO, Wyndham Hotels
- Steve Knox, CEO, Procter & Gamble Tremor
- David
Kong, CEO, Best Western
- Rick
Meadows, SVP, Holland America
- Diane
McDavitt, President, Luxury Link
- Rob
O’Regan, Editor-in-Chief, CMO Magazine
- Rossi
Ralenkotter, CEO, Las Vegas CVA
- Anthony Rossetti, Director of Marketing, Vonage
- Ron
Roy, SVP, Sol Melia Hotels
- Gary
Sain, CMO, YPB&R
- Dwight
Sholes, CEO, Quotient Marketing
- Bill Smith, SVP Marketing, Crystal Cruises
- Joanne
Smith, President, SONG - a Delta Company
- Mark
Snyder, SVP, Holiday Inn
- Jonathan M. Tisch, Chairman & CEO, Loews Hotels
- Vincent
Vanderpool-Wallace, Director-General, Bahamas Tourism
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| ATME
2005 is also sponsored By: |
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Conference
Sponsorship Opportunities:
contact kzern@atme.org or call 914
576-8250
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