ATME
2005 CONFERENCE & 25TH YEAR CELEBRATION
JUNE 21-22, 2005 - WYNN LAS VEGAS
 ATME
2005: FOCUS ON THE FUTURE. Take no chances -- join us in Las Vegas
at the fabulous new Wynn
Las Vegas Resort for ATME's 25th Anniversary Celebration
and Conference! We'll glance back at the past but we'll Focus
On The Future.
CONFERENCE AGENDA
| Monday,
June 20 |
6:30 PM - 9:00 PM
ATME Board Dinner |
| Tuesday,
June 21 |
8:30 AM - 5:30 PM (Location: Margaux 2)
Registration |
10:15 AM - 1:30 PM (Location: Lafleur 1)
ATME Board Meeting (Executive Advisory Forum cancelled) |
1:30 PM (Location: Mouton)
General Session Opens
Introductions - Gary Sain, CMO & Partner YPB&R and ATME Chairman
|
1:35 PM - 2:10 PM
 KEYNOTE ADDRESS -
Jonathan M. Tisch, Chairman & CEO, Loews Hotels, Author of The Power of We: Succeeding Through Partnerships (All conference attendees will receive a copy of the book) |
2:10 PM - 2:45 PM
 KEYNOTE ADDRESS - Trends: Henry Harteveldt, VP Travel Research, Forrester Research |
| 2:45 PM - 3:15 PM (Location: Margaux 2)
Break & Trade Show
|
| 3:20 PM - 4:35 PM
Using Brand Power to the Fullest: Mark Snyder, SVP Brand Management, Holiday Inn; Rick Meadows, SVP Marketing, Holland America; Annette Hogan, VP, Amadeus; Ron Roy, SVP Marketing, Sol Melia Hotels |
| 4:35 PM - 5:30 PM
Marketing Know-How (Two Presentations)
1)
Internet Marketing - What really matters and how to optimize your ROI: Dwight Sholes, CEO, Quotient Marketing
2) Story Driven Marketing - Learn how your brand starts with your story: Bob Allen, Chief Story Teller, i.d.e.a.s. |
NEW EVENT! 5:30 PM - 6:30 PM (Location: TBA)
Cocktail Party
Sponsored by Vistrio |
6:30 PM - 7:30 PM (Location: Margaux 2)
Welcome Reception Sponsored by Las Vegas CVA |
| Dinner on Own (there are 19 restaurants in Wynn Las Vegas not to mention the hundreds off the property) |
| Wednesday,
June 22 |
8:00 AM - 9:00 AM (Location: Margaux 2)
Breakfast - Speaker: Bob Gilbert, Chief Enabling Officer, Travel Agent Magazine. Travel Agents Deliver and How! - Marketers are starting to realize that the highest yields are coming from the travel agent distribution channel. Learn how to make the most of this and reintegrate travel agents back into your distribution mix. |
9:00 AM - 9:05 AM (Location: Mouton)
General Session Day 2 Opens
Introductions |
9:05 AM - 9:40 AM
 KEYNOTE ADDRESS - Vincent Vanderpool Wallace, Director - General, Bahamas Tourism |
9:40 AM - 10:55 AM
Delivering the Brand Promise: Moderator, Gary Sain, CMO & Partner, YPB&R. Panelists include: Bob Coggin, VC Cendant TDS, Joanne Smith, President, Song; Chuck Bowling, EVP, MGM Grand, David Kong, CEO, Best Western; Susan Black, EVP Marketing, Liberty/GOGO |
10:55 AM - 11:25 AM (Location: Margaux 2)
Break & Trade Show |
11:25 AM - 12:40 PM
CMO Magazine Presents a Panel of Non Travel Industry Marketing Executives: Moderated by Rob O'Regan, Editor-in-Chief, CMO Magazine. What can travel marketers learn from marketing executives from retail, banking, automotive industries? Are other industry marketers using strategies to keep customers loyal that our industry should be adopting? Panelists include: Steve Knox, CEO, Procter & Gamble Tremor; Dean Harris, CMO, Vonage. Others to be announced. |
| 12:45 PM - 2:00 PM (Location: Margaux 1)
 Lunch - Speaker: Andrew Jordan, EVP & CMO, Wyndham Hotels |
2:00 PM - 3:25 PM
Affluent/Luxury Marketing: Moderated by Joel M Chusid, Principal, Joel Chusid & Associates. Panelists: Diane McDavitt, President, Luxury Link; Marshall Calder, SVP Marketing, Leading Hotels of the World; Bill Smith, SVP Marketing, Crystal Cruises; Chris Flatt, SVP Marketing & Sales, Wynn Las Vegas |
3:25 PM - 4:00 PM (Location: Margaux 2)
Break & Trade Show |
4:00 PM - 5:00 PM
How Las Vegas Did It - The Anatomy Of One Of The Most Recognized Campaigns In History: Panelists: Rossi Ralenkotter, CEO, Las Vegas CVA and President of R&R Ad Agency; Rob Dondero, Executive Vice President, R&R Partners |
6:30 PM - 7:30 PM (Location: Margaux 2)
ATLAS Banquet Reception - Sponsored by The Wall Street Journal |
7:30 PM - 10:00 PM (Location: Margaux 1)
ATME ATLAS AWARDS
BANQUET - Sponsored by Discover Network. Honoring
top executives in the industry for their innovation, creativity and
success. Steve Wynn, Chairman of Wynn Resorts will
be present to accept the 2005 Lifetime Achievement Award.
Las Vegas CVA will receive the award for Best Branding Campaign in addition to other awards to be announced. |
| Dress (during conference): Business Casual throughout. ATLAS Award Banquet: Suit and tie for men and comparable attire for women is suggested. |
ATME 2005 is Sponsored By:
Discover Network • Las Vegas CVA • Meredith Corporation
Active International • American Airlines • Cendant TDS • CMO Magazine
Fairchild Bridal Group • Hertz Corporation • Quotient Marketing • RealMagnet
Spirit Airlines • The New Yorker •
The Wall Street Journal • Travel Agent Magazine • Vistrio
Conference Sponsorship Opportunities:
contact kzern@atme.org or call 914
576-8250
|
