Westin St. Francis Hotel, San Francisco, CA
Branding and Optimization
 Highlights
included: "Trends in Travel with Henry Harteveldt";
"Interactive Marketing Solutions Workshop"; "Non-Obvious
Lifestyles: Finding New Markets and Customers"; "Database
Mining and One-to-One Marketing"; "Media and the Travel Industry
in 2005"; "Search Marketing" and "Optimization and
Branding".
Attendees brainstormed with speakers and discussion
leaders Henry Harteveldt, Principal, Forrester Research; Brian
Baker, VP, Mering & Associates; Joanne Smith, SVP Marketing,
Song; William Secrest, VP, Epsilon; Jane Butler,
Head of Travel, Google; Patrick Keane, Head of Advertising Sales
Strategy, Google; Gary Sain, ATME Chairman and EVP of YPB&R;
Susan Black, Principal, Black & Wright Group; Madigan
Pratt, Managing Director, Madigan Pratt & Associates and others
at the Westin St. Francis hotel in San Francisco.
Welcome to March 7, 2005. How
will you successfully get there? What you do now and in 2004 will determine
your outcome. Big changes are looming on the horizon regarding how we
will be able to market due to the impending deregulation of the FCC.
You can’t sit around waiting for the elusive economic recovery
to make your moves.
Smart marketers are out there now mining for new customers who travel
no matter what, finding new and creative ways to reach them and keep
them loyal. Slashing prices may put heads in beds now, but it most likely
attracts the wrong customer -- and what’s worse, you train them
to expect a lot for very little. It won’t be easy to get them
to pay the higher fares and rates that will help return your company
to profitably.
This event sponsored by: Travelocity, Meredith Magazines, Discover,
Condé Nast Bridal Group, Google.
|
Facilitated
by Forrester Senior Analyst Henry Harteveldt. Dinner speaker
on the 24th: Dan Garton, EVP Marketing, American Airlines. Speaker
on 25th: Sam Gilliland, President & CEO, Travelocity. 
