The
22nd Annual ATME ATLAS Travel Marketing Awards
April 1, 2003
- New York Hilton Hotel & Towers
 For
many years ATLAS Awards recipients have been individuals recognized for
outstanding personal achievement, each carefully selected by the Association
of Travel Marketing Executives Board of Directors. This year, ATME opened
up the competition to welcome submissions of examples of marketing excellence
in a number of new categories.
The ATME ATLAS Awards are designed to encourage breakthrough
thinking, innovative marketing and industry leadership. Work is judged
on innovation, relevance to marketing needs and demonstrated results.
The ATME ATLAS awards recognize executives and companies for innovative
tactics, results-oriented programs and broad marketing vision.
 The
most prestigious ATME recognition is the ATLAS Lifetime Achievement Award.
The award is for individuals judged by the ATME Board to have consistently
distinguished themselves as marketing leaders who have advanced the travel
industry worldwide. Past winners include Ted Turner, Brian Kennedy,
Bob Dickinson, Roger Ballou, Phil Bakes, Mike
Gunn, Herb Kelleher, Vincent Vanderpool-Wallace, Arthur
Tauck, Don Daly, and Arthur Frommer. This year the award
was given to Robert Crandall of American Airlines. The Guerrilla
Marketing and Inspiration Awards given to individuals were also presented.
The Association of Travel Marketing Executives' ATLAS Awards are the
only results driven marketing awards in the travel industry. The awards
recognize breakthrough thinking and promote extraordinary achievements
in the creation and execution of travel marketing initiatives in seven
key areas.
This year, the awards were presented on the evening
of April 1, 2003 at the New York Hilton Hotel & Towers in conjunction
with Travel Commerce Conference & Expo. All awards were presented
by ATME Chairman and EVP of YPB&R, Gary Sain, along with sponsors
James Sparks and Michael Canady of Discover.
THE AWARD WINNERS
 Website:
Gold - Fairmont.com
Integrated Marketing B2B:
Gold - Cliqbook (Outtask, Inc.)
Event Marketing:
Gold - Denver CVB
Consumer Advertising:
Gold - Travelocity.com (The Richards Group)
Silver - Maine Office of Tourism (Warren, Kremer, Paino)
Bronze - Inter-Continental Hotels (The Campbell Group)
 Trade
Advertising:
Gold - Travel Weekly - Six Continents
Silver - Best Western International - (The Davis Media Group)
Bronze - Travel Weekly - Dominican Republic
Branding:
Gold - Motel 6 - (The Richards Group)
Silver - US Virgin Islands - (Ogilvy & Mather)
Bronze - British Airways - (M&C Saatchi/itraffic)
EMarketing:
Gold - Delta Airlines - (Modem Media)
Silver - British Airways - (M&C Saatch/itraffic)
Bronze - Amtrak.com
 Direct
Marketing:
Gold - Grand Prix Tours
Silver - Boundless Media Vacations (Advertisement Banners)
Bronze - The Hilton Club - (Black Ink)
Integrated Marketing:
Gold - Nisbet Plantation - (Madigan
Pratt & Associates)
Silver - Silver Sea Cruises
Bronze - Visit Florida - (Fahlgren Benito)
PR:
Gold - Travelocity - (Vollmer PR)
Silver - Wyndham International - (Edelman)
Bronze - Cunard - (M Silver Associates)
Winners of the 2003
ATLAS Awards for Individual Achievement:
Lifetime
Achievement - Robert Crandall, Retired Chairman, American Airlines
Guerrilla Marketer - David Neeleman, CEO& Founder, JetBlue
Airways
Inspiration - Bruce Beckham, Executive Director, Travelers Conservation
Foundation
Sponsored by
Reception Sponsored by: Google
and Travel + Leisure
|
