ATME
2004 CONFERENCE REPORT
SEPTEMBER 21-22,
2004 - THE WESTIN PHILADELPHIA
CONFERENCE AGENDA
| Monday,
September 20 |
6:30
PM - 9:00 PM
Board of Directors Dinner |
| Tuesday,
September 21 |
10:30
AM - 1:00 PM
Board Meeting |
1:30
PM - 1:35 PM
Opening Session - Introductions |
 1:35
PM - 2:15 PM
KEYNOTE ADDRESS : Deborah
Natansohn, President, Seabourn Cruise Line QM2 - Redefining
and Revitalizing A Majestic Brand |
2:15
PM - 2:45 PM
Break and Mini Trade Show |
 2:45
PM - 4:10 PM
AIRLINES: Find out
how leading airlines are defining and differentiating their brands.
Joel Chusid, VP Mktg, China Eastern Airlines, moderates.
Panelists include: Rob Britton, Managing Dir of Brand
Mngmnt & Adv, American Airlines; Ken Bright, VP Mktg
NA, Singapore Airlines; Chris Rossi, VP Mktg, Virgin
Atlantic Airlines; Brian Murphy, VP Mktg, Aer Lingus;
Joanne Smith, VP Mktg, Song. |
|
 4:20
PM - 5:30 PM
DESTINATIONS: How
destinations create and maintain powerful brands. Susan
Black, EVP Mktg, Liberty/GoGo, moderates. Panelists include
Fran Lytle, Principal, Brand Champs; Michel
Bouquier, Managing Dir, Monaco Tourist Office; Diane
DeRose, VP Mktg, San Francisco CVB. |
|
6:30
PM - 7:30 PM
Reception - Sponsored by The New Yorker |
7:30 PM - 9:30 PM
ATME ATLAS AWARDS BANQUET
- Sponsored
by Discover Network. Honoring top executives in the industry
for their innovation, creativity and success. Barry Sternlicht,
CEO, Starwood Hotels & Resorts will be present to accept the 2004
ATLAS Lifetime Achievement Award. |
| Wednesday,
September 22 |
 8:00
AM - 9:00 AM
Breakfast - DIVERSITY AS PART OF YOUR
BRANDING STRATEGY: Ty Christian,
Partner, YPBR/Christian asks how your brand is doing in today's multicultural
environment. |
 9:00
AM - 10:30 AM
THE POWER OF THE BRAND:
Hear seven of the industry's top CMOs talk about how they maintain
brand clarity in a complex marketing environment. Gary
Sain, CMO/Partner, YPB&R moderates. Panelists include: Mike
Sands, CMO, Orbitz; Scott Deaver, SVP, Cendant;
Chris Flatt, VP Mktg & Sales, Wynn Las Vegas; Tom
O’Toole, SVP Mktg, Hyatt Hotels & Resorts; Susan
Black, EVP Mktg, Liberty/GoGo; Stephen McGillivray,
SVP Mktg, Vacation.com; Tom Anderson, SVP & CMO,
Spirit Airlines. |
|
10:30
AM - 11:00 AM
Break and Mini Trade Show |
 11:00
AM - 12:00 PM
KEYNOTE: Henry
Harteveldt, VP, Forrester Research Latest Trends from
Forrester Research |
 12:00
PM - 1:50 PM
Lunch - INSIGHTS FROM "THE TRAVEL
DETECTIVE": Peter Greenberg,
NBC Today Show Travel Editor, Chief Correspondent for the Travel Channel
and best-selling author offers observations on effective ways to project
a brand into the global marketplace and the key to meeting the needs
of an increasingly demanding public. |
 1:50
PM - 3:10 PM
BRANDING ONLINE: Challenges
and Opportunities; how to gain visibility online; the do's and don'ts
of successful search engine marketing; how to develop brand relationships
with email marketing, and more. Dwight Sholes,
President, Quotient Marketing, moderates. Panelists include: Matt
Garton, Managing Director, Travel Search Marketing; Cameron
Yuill, VP Partner Marketing, Cendant. |
|
 3:10
PM - 4:00 PM
ENERGIZE
YOUR BRAND WITH THE RIGHT PEOPLE: ONE COMPANY’S APPROACH:
Kathryn Arbour, Ph.D., Executive Director of People
and Change, Globus and Cosmos outlines the strategic hiring practices
used at Globus and Cosmos that have infused these well-known travel
brands with innovation, passion and spunk. |
| 4:00
PM
Departures |
| |
ATME
2004 Sponsored By:
Discover Network • The New Yorker • American Express
Fairchild Bridal Group • Hertz • Meredith Publications
Starwood Hotels & Resorts • Jacqueline Johnson Associates, Inc.
Quotient Marketing • Real Magnet • Travelocity.com •
AOL
Travel Career Connexxions • YPB&R • Vollmer Public Relations
Conference
Sponsorship Opportunities:
contact kzern@atme.org or call 914
576-8250
|
