KEYNOTE:
Deborah Natansohn, President, Seabourn Cruise Line
- QM2 - Redefining and Revitalizing A Majestic Brand •
KEYNOTE:
Henry Harteveldt, VP, Forrester Research - Latest
Trends from Forrester Research • THE POWER OF THE
BRAND: Hear seven of the industry's top CMOs talk about
how they maintain brand clarity in a complex marketing environment.
Gary Sain, CMO/Partner, YPB&R moderates. Panelists
include: Mike Sands, CMO, Orbitz; Scott Deaver,
SVP, Cendant; Chris Flatt, VP Mktg & Sales, Wynn
Las Vegas; Tom O’Toole, SVP Mktg, Hyatt Hotels
& Resorts; Susan Black, EVP Mktg, Liberty/GoGo;
Stephen McGillivray, SVP Mktg, Vacation.com; Tom
Anderson, SVP & CMO, Spirit Airlines. • AIRLINES:
Find out how leading airlines are defining and differentiating their
brands. Joel Chusid, VP Mktg, China Eastern Airlines,
moderates. Panelists include: Rob Britton, Managing
Dir of Brand Mngmnt & Advertising, American Airlines; Ken
Bright, VP Mktg NA, Singapore Airlines; Chris Rossi,
VP Mktg, Virgin Atlantic Airlines; Brian Murphy, VP
Mktg, Aer Lingus; Joanne Smith, VP Mktg, Song. •
DESTINATIONS: How destinations
create and maintain powerful brands. Panelists include Fran
Lytle, Principal, Brand Champs; Michel Bouquier,
Managing Dir, Monaco Tourist Office; Diane DeRose,
VP Mktg, San Francisco CVB. • 
BRANDING
ONLINE: Challenges and Opportunities; how to gain visibility
online; the do's and don'ts of successful search engine marketing; how
to develop brand relationships with email marketing, and more. Panelists
include Matt Garton, Managing Director, Travel Search
Marketing; Cameron Yuill, VP Partner Marketing, Cendant.
Moderated by Dwight Sholes, President, Quotient Marketing.
• DIVERSITY AS PART OF YOUR BRANDING
STRATEGY: Ty Christian, Partner,
Yesawich/Christian asks how your brand is doing in today's multicultural
environment •
INSIGHTS
FROM "THE TRAVEL DETECTIVE": Peter Greenberg, NBC
Today Show Travel Editor, Chief Correspondent for the Travel Channel,
and best-selling author offers observations on effective ways to project
a brand into the global marketplace and the key to meeting the needs
of an increasingly demanding public. • ENERGIZE YOUR BRAND
WITH THE RIGHT PEOPLE: ONE COMPANY’S APPROACH: Kathryn
Arbour, Ph.D., Executive Director of People and Change, Globus
and Cosmos, outlines the strategic hiring practices used at Globus and
Cosmos that have infused these well-known travel brands with innovation,
passion and spunk.
The ATME ATLAS AWARDS sponsored
by Discover Network will be held on the evening of September
21st and will honor top executives in the industry for their innovation,
creativity and success. Barry Sternlicht, CEO, Starwood
Hotels & Resorts will be present to accept the 2004 ATLAS Lifetime
Achievement Award.
Find
out more about this conference:
