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Read the May/June '08 Edition of TAILPIECES

Travel Marketing Decisions

T I P S . A N D . T R E N D S . F O R . T O D A Y ' S . T R A V E L . M A R K E T E R

 

FEATURED ARTICLES WINTER '08
	Download Entire Issue (PDF) Download articles as PDF separately below From the Executive Director Culinary Tourism: Does Your Destination Have Potential? World Travel Market: Those Three Words Tell It All! Book Review: Destination Branding for Small Cities PR Advice to Travel Marketers
FEATURED ARTICLES FALL '07
	Download Entire Issue (PDF) Download articles as PDF separately below From the Executive Director The Story Behind "What Happens Here Stays Here" Getting to Next The Destination Marketing 3.0: "I Love NY" Turns 30 Jeffrey Glueck Helps Redefine Tourism for Travelocity
FEATURED ARTICLES SUMMER '05
	From the Executive Director Maximizing Your Brand Capital Come and Say G’Day! If we can make it here, we can make it anywhere Connecting with Women Sharing the Passion Recipe for China Pie The U.S. Hispanic Population
FEATURED ARTICLES WINTER '02
	Changing Strategies for A Changed Time 5 Traits of Successful Marketers Think Positive: Show Proactive Marketing Leadership and Sensibility High Alert: Preparing for the Next Crisis Segments of the Market The Rediscovery of Mexico City Stop Wasting Your Money on the Web
FEATURED ARTICLES SUMMER/FALL '01
	The New Mature: Capturing A High Potential Traveler Affluent Expectations
FEATURED ARTICLES FALL '00
	Foodies: San Francisco Nurtures a Niche Travel Companies Do Well By Doing Good Building And Nurturing Your Positioning in a Competitive Marketplace Public Speaking in the 21st Century: A Dying Art?
FEATURED ARTICLES WINTER '00

Interview: Ken Dychtwald on "The New Old" 13 Truths About Baby Boomer Travel New Directions: "Tropicultural" Miami The Gay & Lesbian Travel Market Mining Your Customer Database The Integrated Marketing Audit

FEATURED ARTICLES 1999

Travel Marketeter Profile: Vicki Freed of Carnival Cruise Lines Making Colonial Williamsburg Cool Chicago 2001 Campaign Honeymoon Travel Market Report Jonathon Day on NTOs Expanding Roles Beth Mack's Personal Marketing Rules

FEATURED ARTICLES 1998-1997

Travel Marketer Profile: Mark Weinberger of Cathay Pacific Atlantic City Reinvents Itself The Future of Hong Kong Tourism How To Be A Confident Speaker Implementing IMC Making Strategic Alliances Work The Affluent Market: The Key to the Travel Industry Targeting Your Extended Sales Force: The Travel Agent

REGULAR COLUMNS

	YP&B/YANKELOVICH PARTNERS NATIONAL TRAVEL MONITOR (TM) By Dennis Marzella
New Perspectives on Family Travel (Winter '00) Declining Hotel Brand Loyalty Raises Red Flag (Spring '99) The New Leisure Traveler Adventure Trend (Fall '98) Airlines and Business Travelers (Winter '97-98) Give Them Something To Talk About (Summer '97) Cutting Edge Strategy (Spring '97) .
	INTEGRATED MARKETING By Madigan Pratt
Freedom of Choice (Winter '00) What's the Big Idea?: Beyond the USP (Spring '99) Never Pay Ad Agency Commission! (Fall '98) A Tale of Two Hotels (Winter '97-98) Pop Quiz on Positioning (Summer '97) The Forgotten Customer (Spring '97) .
	INTERNATIONAL MARKETING By Michel Bouquier
Going Global (Spring '99) The Euro: Good News For The Travel Industry (Fall '98) Get Your Piece of A Bigger Pie (Winter '97-98) Modern Marketing Strategies (Summer '97) Think Globally (Spring '97) .

 

...more coming soon!

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