The Association of Travel Marketing Executives is an association of executives with vital responsibilities in the marketing of travel and tourism worldwide.

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Eye For Travel 10/4/06

ATME At Eye For Travel October 4, 2006, Chicago ATME is presenting a seminar on Branding at the Eye for Travel Conference. It is free of charge to attendees and trade show visitors. Click Here to Register DELIVERING THE BRAND PROMISE Talk is cheap. Travel marketers spend millions communicating their USP (Unique Selling proposition) to their targeted audiences. Many do a good job influencing trial, and with some, repeat sales. However, delivering the brand promise is where the rubber hits the road. Research states almost 7 in 10 customers quit a brand due to their attitude of indifference. The ability for travel brand marketers to create brand loyalty by exceeding customer's expectations is the holy grail. Sounds easy. It's not. Learn from ATME travel marketing professionals from airlines, hotels, tour operators, cruise lines and attractions, how they create distinctive memorable brand experiences within their enterprises for their customers. How to tell a compelling brand story, internally and externally? How to train employees on delivering distinctive customer service? How to ensure your brand story is being communicated across all customer touch points? How to get senior management on the same page? How to measure if you are in fact delivering the brand promise? And much more. Gary Sain, CMO/Partner, YPB&R and Immediate Past Chairman of ATME will moderate this highly energized and enlightening discussion with leading travel industry CMO’s. Panel Leading marketers from United Airlines, Hyatt Hotels & Resorts, Orbitz.com and CheapCaribbean.com. Check out the ATME and Eye for Travel website for additional details. Register at www.eyefortravel.com/tdusa2006.

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