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MarketFlash

     
  Monday, February 13, 2012
 

: Wyndham To Revamp Howard Johnson Brand in 2012


: Marketing: Travel - 3 Articles


: Consumer Loyalty On Southwest And Continental



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6/26-6/27/2012 - ATME Annual Travel Marketing Conference,   W Hotel - Chicago City Center  Save $100 and use early bird registration NOW!
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Wyndham To Revamp Howard Johnson Brand in 2012

Wyndham Hotel CEO: Howard Johnson budget chain to get revamp in 2012 - USATODAY.com http://j.mp/xWyEsL Click on link to read the entire article.


Marketing: Travel - 3 Articles

Gary Leopold, CEO of ISM: Starwood Raises The Bar: Let The Loyalty Wars Begin 02/06/2012 http://j.mp/wdedsM  Click to read whole article.

Ryan Bifulco, Founder & Ceo, Travel Spike, Why Google Analytics Should be Outlawed in the Travel Industry/ Click here to read whole article and reader comments http://j.mp/xqcpWX

Vicki Hastings, Managing Director, Maxwell PR  No Sweat! Tips For Shaping Up Your 2012 Tourism PR Program 01/23/2012 http://j.mp/zstix1
Consumer Loyalty On Southwest And Continental

Tanya Irvin, Continental Pushes Past Southwest In Customer Loyalty 02/10/2012. Henry Harteveldt, Co Founder, Atmosphere Research Group takes exception with the conclusions of this study in the readers comments. Read article and comments by clicking here.  http://j.mp/xEWUY5
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MarketFlash is published in email web & print versions for the Association of Travel Marketing Executives, Inc. (ATME) and is copyright protected. Written & Edited by Brook Zern & Kristin Zern of Zern Associates, Inc.

The Association of Travel Marketing Executives PO Box 3176, West Tisbury, MA 02575

 

 

The Association of Travel Marketing Executives (ATME) is a 30+ year old professional association made up of senior level travel industry marketers representing all segments including: airlines, hotels and resorts, cruise lines, tour operators, online travel, international tourist offices, CVB's, state and local tourism offices, car rental companies, technology providers, etc.

ATME is the only worldwide organization of its kind to provide members with an ongoing forum for the exchange of creative ideas and effective marketing solutions.
 

 

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