MarketFlash

	December 3, 2009

	: IT'S TIME TO RENEW YOUR MEMBERSHIP FOR 2010! : ATME PARTNERS WITH PHOCUSWRIGHT'S TRAVDEX
renew your membership   :   calendar   :   sponsor info    :    become a member

	Upcoming Events: 2010 will be ATME's 30th Anniversary! Look for announcements of new events, products, and publications, etc. It's going to be an exciting year for ATME. The ATME 2010 Forecast Lunch will held on Monday February 1st, Location TBA Registration to be posted asap.  Sponsored by Hertz Corporation ATME Think Tank - "Where Technology Meets Marketing" will be held on May 5th 9:00am - 12:30pm in Atlanta co-located with TRAVDEX a new trade show focusing on travel technology from PhoCusWright. The ATME 2010 Travel Marketing Conference dates and location will be announced shortly.  Early June is the planned time frame. RENEW YOUR MEMBERSHIP TODAY! CLICK ABOVE TO RENEW OR REJOIN!

	IT'S TIME TO RENEW YOUR MEMBERSHIP FOR 2010! We've made it through 2009!  And we are all experiencing a stabilization of the economy which means good things for travel. Now is the time to renew, rejoin, recommit to ATME.  ATME is a 30 year old organization that has weathered a lot of storms, not to mention several sea changes in the industry itself. ATME works hard to provide cutting edge marketing information and education for its members and the industry.  We are compiling new products and announcing an array of member only discounts that make membership a must have, must do. The ATME Board is committed to continuing this mission of compiling the best programs, products and discounts for our members and we promise that 2010, our 30th Year Anniversary, is going to be our best year ever. So please take this opportunity to renew your ATME membership.  It's quick and easy to do online either by clicking the Renew link above or going to the ATME website at www.atme.org WE CAN'T DO THIS WITHOUT YOU! ATME PARTNERS WITH PHOCUSWRIGHT'S TRAVDEX ATME has partnered with PhoCusWright's new industry trade show, TRAVDEX, May 5-7th, 2010 in Atlanta. TRAVDEX is a unique scheduled appointment based trade show.  You won't be wasting your time as an attendee or as an exhibitor. ATME will present a Think Tank on May 5th from 9am - 12:30pm prior to the trade show opening.  The theme will be "Where Marketing and Technology Meet".  Speakers will include Henry Harteveldt, Susan Black, Jeff DeKorte and John Peters.  Other experts to be named shortly.  Topics will include: Using Customer Intelligence Intelligently, Social Media, Mobile Marketing, User Friendly Website Design & Architecture, Search Engine Optimization(SEO) and Search Engine Marketing (SEM) These topics are relevant to the technology solutions that are being exhibited at TRAVDEX. ATME members will receive discounts on Trade Show Space/Booths and for registration/tickets to attend.  You will need a special ATME code to receive the special ATME discounts. More on this shortly!

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	ATME Member News is published in email & web versions for the Association of Travel Marketing Executives, Inc. (ATME) and is copyright protected. Written & Edited by Brook Zern & Kristin Zern of Zern Associates, Inc. The Association of Travel Marketing Executives PO Box 3176, West Tisbury, MA 02575

	The Association of Travel Marketing Executives (ATME) is a 28 year old professional association made up of senior level travel industry marketers representing all segments including: airlines, hotels and resorts, cruise lines, tour operators, online travel, international tourist offices, CVB's, state and local tourism offices, car rental companies, technology providers, etc. ATME is the only worldwide organization of its kind to provide members with an ongoing forum for the exchange of creative ideas and effective marketing solutions.

	September 25, 2009

	: ACCOUNTS ON THE MOVE - TWEETED : AIRLINE - TWEETS : HOTEL - ATME TWEETS : CAR RENTAL - ATME TWEETS : SOCIAL MEDIA INFORMATION - ATME TWEETS
renew your membership   :   calendar   :   sponsor info    :    become a member

	Upcoming Events: ATME NEWS  & EVENTS Events October 28th, 2009 - ATME Panel at US Travel's MOF, Little Rock Squeezing, Stretching, and Investing Marketing Dollar Moderator: Susan Black, Managing Partner, Susan Black and Associates Panelists: Terry Jicinsky, Senior Vice President, Operations, Las Vegas Convention and Visitors Authority; Meryl Levitz, President and CEO, Greater Philadelphia Marketing Corporation; Flo Lugli, Executive Vice President, Marketing, Wyndham Hotels and Resorts  Check out www.ustravel.org for registration information. November 6, 2010 - ATME Lunch Luxury Market at China Elite Focus, NY December 7, ATME Lunch - Seattle February 1, 2010 - ATME Forecast Marketing Lunch, New York May 5, 2010 - ATME Executive Think Tank at TRAVDEX, Atlanta Other luncheons and 2010 annual conference to be announced. Twitter Tweets Since many of you aren't on Twitter yet, we are pasting the past few days of tweets here in ATME's MarketFlash so you can see the type of information we are providing.  The ATME tweets are a random selection of marketing news, trends, technology, advertising, PR, strategies, etc. found from various sources online and offline.  Almost all have links to the original document/article.  ATME Tweets Hot Marketing News several times a day!  Check it out at @atmeorg ON TWITTER.  Follow us to get continuous tweets.  Let us know if you find this "stream" of information useful.  email me at kzern@atme.org.

	ACCOUNTS ON THE MOVE - TWEETED Virgin Atlantic chooses OMD for its $30 million media account @virginatlantic, @OMD, #airlines, @atmeorg     Virgin Atlantic awards creative to Y&R for US ad acct valued at $7 mil, http://bit.ly/6mFy, @atmeorg           Yachts of Seabourn, selects The Richards Group agency of record 2 handle brand, creative devel, media http://bit.ly/6mFy, @atmeorg Choice Hotels gives Doner their promo work and Leo Burnett their creative chores http://bit.ly/6mFy San Francisco CVB names Eleven as agency of record. 1st assignment , the King Tut exhibit at de Young Museum, @mediapost AIRLINE - TWEETS AIRLINES Interesting article on @VirginAmerica product development and marketing strategy http://bit.ly/6tRQt, @usatoday, @atmeorg @Plane_Talking: Airlines' 2009 capacity cuts to be deepest in 60-plus years http://bit.ly/TYChK @atmeorg Lufthansa now codeshare partner with JetBlue http://bit.ly/QsHHw @atmeorg Has the recession turned every airline into a low cost carrier? http://bit.ly/16ud7m @HarvardBiz: Design Your Customers' Decisions, @jetblue http://bit.ly/16ud7m How would you improve air travel? Ad Age On Design: Air Travel: The Ultimate in Bad Design, http://bit.ly/maido, @atmeorg     Ad Age, Best Ads: Heathrow: A Week at the Airport - A Heathrow Diary - Philosopher takes up residence, http://bit.ly/F1hjk "Hawaiian Airlines adding 170 workers as aircraft deliveries loom" Some good news! http://ping.fm/z2VXU

	HOTEL - ATME TWEETS HOTELS Choice Hotels Intl helps more Caribbean hotels join their new Ascend Collection http://bit.ly/fnBfj "Why InterContinental Chose 2 Relaunch Holiday Inn" CMO Strategy @AdAge http://bit.ly/HHP0h Free White Paper: Accor Hotels Increasess Online Rev by $250m while Reducing Mrktg Exps http://bit.ly/l23Cb @adweekdotcom Very interesting. @USATODAY: Motel 6 to touring rock bands: Stay free, talk us up on social sites http://bit.ly/78d9O

	CAR RENTAL - ATME TWEETS How Enterprise Plans to Rebrand, Fight Recession http://adage.com/u/saIKob, @atmeorg

	SOCIAL MEDIA INFORMATION - ATME TWEETS SOCIAL MEDIA INFO How to Extend Your Customer Experience Through Social Media, @harvardbusiness, http://bit.ly/s77TI

	home   :   privacy   :   contact
	MarketFlash is published in email web & print versions for the Association of Travel Marketing Executives, Inc. (ATME) and is copyright protected. Written & Edited by Brook Zern & Kristin Zern of Zern Associates, Inc. The Association of Travel Marketing Executives PO Box 3176, West Tisbury, MA 02575

	September 27, 2009

	: CMO STRATEGY - ATME TWEETs : MARKETING STRATEGY - ATME TWEETS : MARKETING EXECUTIVE ADVICE - ATME TWEETS : BRANDING - ATME TWEETS : SOCIAL MEDIA INFORMATION - ATME TWEETS
renew your membership   :   calendar   :   sponsor info    :    become a member

	Upcoming Events: ATME NEWS  & EVENTS Events October 28th, 2009 - ATME Panel at US Travel's MOF, Little Rock Squeezing, Stretching, and Investing Marketing Dollar Moderator: Susan Black, Managing Partner, Susan Black and Associates Panelists: Terry Jicinsky, Senior Vice President, Operations, Las Vegas Convention and Visitors Authority; Meryl Levitz, President and CEO, Greater Philadelphia Marketing Corporation; Flo Lugli, Executive Vice President, Marketing, Wyndham Hotels and Resorts  Check out www.ustravel.org for registration information. November 6, 2010 - ATME Lunch Luxury Market at China Elite Focus, NY December 7, ATME Lunch - Seattle February 1, 2010 - ATME Forecast Marketing Lunch, New York May 5, 2010 - ATME Executive Think Tank at TRAVDEX, Atlanta Other luncheons and 2010 annual conference to be announced. Twitter Tweets The ATME tweets are a random selection of marketing news, trends, technology, advertising, PR, strategies, etc. found from various sources online and offline.  Almost all have links to the original document/article.  ATME Tweets Hot Marketing News several times a day!  Check it out at @atmeorg ON TWITTER.  Follow us to get continuous tweets.

	CMO STRATEGY - ATME TWEETs CMO Strategy: How to Create Experiences to Bring a Brand's Story 2 Life, @adage,  http://bit.ly/SWO9L     CMO Strategy: How CMO's Can Help End the Recession @adage http://bit.ly/Q3KVY AMA & Duke's Fuqua Joint Study: "CMO's Optimistic, But Still Tight-Fisted", http://bit.ly/cOjXE, @brandweekdotcom MARKETING STRATEGY - ATME TWEETS Pop-up Stores Pop Up as Inexpensive Way 2 Build Buzz , @AdAge, http://bit.ly/Oy4If, KZ: Remember Delta's & Song's pop-ups? "Why Do We Ignore "Best Practices"? Harvard Business Pub http://bit.ly/13AAhG @Sapient, Freddie Laker: 5 Accelerating Trends That Will Reshape Marketing @ageage, http://bit.ly/2f0PsC How to Keep a Premium Brand Premium During Recession Interview, http://bit.ly/tXYYx, @AdAge         What's the CMO's Role in a Customer-Centric Organization? @adage http://bit.ly/PGn3s "How much time people really spend with Ads" @emarketer.com http://bit.ly/dlvVY @HarvardBiz: "Surviving the Boss from Hell "Sooner or later we all need this advice! http://tinyurl.com/m7f8ey

	MARKETING EXECUTIVE ADVICE - ATME TWEETS @HarvardBiz: To Multitask Effectively, Focus on Value, Not Volume GOOD ADVICE! http://bit.ly/PqqI5 @atmeorg HarvardBiz: Bogged down by email, voicemail, texts, & tweets? tips on managing your growing flow of info. http://bit.ly/bYu5 Salespeople: Don't Talk Price on 1st Date, How 2 control conversation/new clients? http://bit.ly/2VI6AN, @harvardbusiness, What's the CMO's Role in a Customer-Centric Organization? @adage http://bit.ly/PGn3s @HarvardBiz: Why Few Executives Are Skillful Managers. Worth the Read! http://tinyurl.com/l5advj

	BRANDING - ATME TWEETS How Harvard licensed its brand. Good thing? 5 things 2 consider when licensing brands! @harvardbusiness, http://bit.ly/BHBfs @atmeorg How to Keep a Premium Brand Premium During Recession Interview, http://bit.ly/tXYYx, @AdAge

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