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ATME ANNOUNCES 32nd ANNUAL TRAVEL MARKETING CONFERENCE
GARY SAIN TO RECEIVE POSTHUMOUS LIFETIME ACHIEVEMENT AWARD FROM THE ASSOCIATION OF TRAVEL MARKETING EXECUTIVES
Conference to Focus on Relevance: The New Marketing Imperative
NEW YORK, NY – May 10, 2012 – The Association of Travel Marketing Executives (ATME) announces its annual conference June 26-27, 2012, at the W Chicago – City Center Hotel, as well as keynote speakers for the 32nd annual conference. Headliners include: Mark Bergsrud, Senior Vice President Marketing, United Airlines; Robert Cole, CEO, Rock Cheetah; and Henry Harteveldt, Founder, Atmosphere Research Group.
Understanding and acting on today's fast-changing realities to capitalize on evolving markets, changing consumer needs, and expanding media and distribution options is more crucial than ever. This year’s event will focus on Relevance: The New Marketing Imperative, addressing questions, such as:
• Is your brand / product still relevant?
• Are your marketing messages still relevant?
“Understanding your brand, product and message relevancy is vital to capturing today’s traveler,” said Henry Harteveldt, Founder of Atmosphere Research Group and Chairman of ATME. “This relevancy is vital to pinpoint a company’s most promising segments in the diverse markets of today.”
ATME’s annual conference also provides an excellent opportunity to network with peers, experts and thought leaders. Expert insight focused on relevance will be delivered by leading marketing executives, including: Simon Bradley, VP Marketing, Virgin Atlantic Airways; Adam Goldstein, CEO, Hipmunk; Elizabeth Crabill, VP Sales & Marketing, Lindblad Expeditions; Jeffrey DeKorte, VP Digital Marketing, Royal Caribbean International; Kevin Fliess, GM & VP Product, Room 77; John Peters, SVP Digital Marketing, Rand McNally; Rob Torres, Managing Director, Travel, Google; Will Seccombe, CMO, VisitFlorida; Maggie Land, Director of Loyalty, Kimpton Hotels; David Canty, Director of Loyalty, jetBlue; Claudia Kozman Kaplan, CMO, Leading Hotels of the World; and Pamela Johnston, CEO, Cloud12PR.
“I attend the ATME Travel Marketing Conference every year to make certain that I stay ahead of the curve regarding the blinding speed of changes in marketing today,” said Joel Chusid, Managing Director, NA, Hainan Airlines. “The information, the speakers and interaction with other attendees is invaluable to me as a marketer.”
For information about membership and attending the conference, visit www.atme.org or call Kristin Zern, Executive Director at (914) 439-2047.
The Association of Travel Marketing Executives (ATME) is a professional association of senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide. ATME’s members represent airlines, hotels, resorts, cruise lines, car rental companies, advertising and public relations firms, travel marketing professionals, research groups and tourist offices of domestic and foreign destinations. ATME is a global network of industry marketing professionals committed to enhancing skills, recognizing excellence, and providing innovative, effective and provocative marketing ideas and solutions while enhancing the highest standards of travel leadership.
Join ATME in a Tribute to Sain’s Life and Accomplishments at its Annual ATLAS Award Reception
NEW YORK, NY – June 19, 2012 – The Association of Travel Marketing Executives (ATME) will celebrate the life of Gary Sain on June 26 by presenting him with a Lifetime Achievement Award at the annual ATLAS Awards Banquet and Dinner.
Sain, who was the President and CEO of Visit Orlando, previously served as ATME’s chairman from 2001 to 2006. Sain is remembered as a hard-working, passionate colleague as well as a devoted father and husband. He is survived by his wife, Pamela, and their two daughters, Vanessa and Olivia.
Sponsored by Discover and Diners Club International, the ATLAS Awards Banquet and Dinner, which is part of ATME’s annual conference, will take place Tuesday, June 26, 2012, at the W Hotel City Center. The reception will begin at 6:30 p.m., followed by dinner at 7:30 p.m. Those interested in attending the dinner who have not already registered for the conference can register online at http://atme.org/.
Donations can be made in Sain's name to UCF Rosen College of Hospitality Management (https://giving.ucffoundation.org/sslpage.aspx?pid=560) or to the Destination and Travel Foundation (destinationtravel.org).
ATME’s annual conference, taking place June 26-27, 2012, at the W Hotel City Center in Chicago, will focus on Relevance: The New Marketing Imperative and will help attendees better understand their brand, product and message relevancy in order to capitalize on evolving consumer and market needs.
For information about the awards dinner or conference, visit http://atme.org/ or call Kristin Zern, executive director at (914) 439-2047.
Additional awards being presented on June 26 include the new A List Awards for Revitalization, Top 5 Marketing Agencies, Oddball and The Biggest Leap.
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