|
CONTACT:
Kristin Zern
Association of Travel Marketing Executives
914/576-5280
kzern@atme.org
Sie Soheili
VOLLMER
972/488-4790
sie@vollmerpr.com
FOR IMMEDIATE RELEASE
ASSOCIATION OF TRAVEL MARKETING EXECUTIVES FOCUSES ON THE FUTURE AT 25TH ANNIVERSARY CONFERENCE
HOTEL ENTREPRENEUR STEVE WYNN TO BE PRESENTED WITH PRESTIGIOUS LIFETIME ACHIEVEMENT AWARD AT ATME CONFERENCE TO BE HELD JUNE 21-22 IN LAS VEGAS
Larchmont, NY. (May 25, 2005) – The Association of Travel Marketing Executives (ATME) announces its 25th anniversary conference to take place June 21-22 at the new Wynn Las Vegas Resort.
As the only worldwide organization of its kind to provide members with an ongoing forum for exchanging creative ideas and effective marketing solutions, ATME’s 2005 Annual Conference will "Focus on the Future" of travel industry marketing by hosting timely productive conference sessions. The event is capped with the annual ATME Atlas Awards Banquet where Steve Wynn, Chairman of Wynn Resorts, will be presented the 2005 Lifetime Achievement Award.
“In a time when travel suppliers must find ways to differentiate themselves from competitors or risk being lost in a price consolidated crowd, it is more essential than ever that the travel industry markets themselves as effectively and efficiently as possible,” said Gary Sain, chairman of ATME’s board of directors. “In the 25th anniversary conference, we have gathered senior travel marketing executives from all facets of the industry in one place to fully address the issues that travel marketers are facing today and beyond.
ATME is comprised of senior level travel marketing influencers representing all sectors of the industry, including international airlines, hotels and resorts, cruise lines, online travel, state and local tourism offices, car rental companies, technology providers and other leading industry segments. This year’s conference will feature revealing presentations and case studies which include:
• Using Brand Power to the Fullest
• Internet Marketing - What really matters and how to optimize your ROI
• Story Driven Marketing - Learn how your brand starts with your story
• Delivering the Brand Promise
• How Las Vegas Did It - The anatomy of one of the most recognized campaigns in history
Keynote presentations will be delivered by some of the industries most innovative and seasoned executives including:
• Jonathan Tisch, chairman & CEO of Loews Hotels and author of The Power of We: Succeeding Through Partnerships.
• David Kong, CEO, Best Western
• Joanne Smith, president of SONG – a Delta Company
• Henry Harteveldt, vice president of Travel Research of Forrester Research
• Andrew Jordan, executive vice president of Marketing & CMO of Wyndham Hotels
• Vincent Vanderpool-Wallace, director-general of Bahamas Tourism
Held in conjunction with the ATME conference, the June 22, Atlas Awards will honor top executives in the industry for their innovation, creativity and success. The awards program is highlighted by the anticipated presentation of the 2005 Lifetime Achievement Award, given by ATME judges to individuals who have consistently distinguished themselves as travel marketers and have advanced the travel industry worldwide.
This year’s recipient Steve Wynn, chairman of Wynn Resorts, stands apart as a leader and visionary whose many career accomplishments have helped shape the travel and hospitality industry as we know it today.
For information about membership and attending or participating in the conference, visit www.atme.org.
About ATME
The Association of Travel Marketing Executives (ATME) is a professional association of senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide. ATME’s members represent airlines, hotels, resorts, cruise lines, car rental companies, advertising and public relations firms, travel marketing professionals, research groups and tourist offices of domestic and foreign destinations. ATME is a global network of industry marketing professionals committed to enhancing skills, recognizing excellence, and providing innovative, effective and provocative marketing ideas and solutions while enhancing the highest standards of travel leadership.
###
CONTACT:
Kristin Zern
Association of Travel Marketing Executives
914/576-5280
kzern@atme.org
Sie Soheili
VOLLMER
972/488-4790
sie@vollmerpr.com
FOR IMMEDIATE RELEASE
ASSOCIATION OF TRAVEL MARKETING EXECUTIVES ANNOUNCES RECIPIENTS OF 25TH ANNUAL ATLAS AWARDS
LEADING INDUSTRY EXECUTIVE AWARDED LIFETIME ACHIEVEMENT AWARD
Larchmont, NY. (July 5, 2005) – With travel at record levels, companies are looking to differentiate themselves from competition from a price sensitive market and distinguish their brand from competition to achieve the greatest results and gain market share.
The Association of Travel Marketing Executives (ATME) awarded the Lifetime Achievement Award and recognized some of the most innovative companies in travel and marketing during the 25 th annual ATLAS Awards. The awards were held during the 2005 ATME Conference on June 21-22 in New York City. The most prestigious ATME recognition, the ATLAS Lifetime Achievement Award was presented to Steve Wynn , Founder and CEO of Wynn Resorts. The Lifetime Achievement Award is awarded by ATME judges to an individual who consistently distinguishes themselves as marketing leaders who have advanced the travel industry worldwide. Steve was awarded for his innovation in creating a new beginning to how resorts are built in Las Vegas. Steve helped rebuild the Golden Nugget and created the Mirage, Bellagio, Treasure Island and the newly opened Wynn Resort in Las Vegas.
“We are extremely excited to award Steve Wynn the ATLAS Lifetime Achievement Award, for his work in helping build these extremely lavish resorts, which changed the landscape of hotels in Las Vegas,” said Gary Sain, ATME's Chairman and EVP of Yesawich Pepperdine, Brown & Russell. “This award shows the tireless work, leadership and innovative ideas he continues to bring to the travel industry.”
The ATME Atlas Awards were created to honor and promote leaders and innovators within the travel marketing industry who have displayed breakthrough thinking, innovative marketing and industry leadership. The ATME Atlas Awards recognize executives and companies for innovative tactics, result-oriented programs and broad marketing vision.
In addition to the ATLAS Lifetime Achievement Awards, ATME also announced the following awards for 2005:
Inspiration Award – Jonathan M. Tisch
Guerrilla Marketer Award – Stelios Haji-Ioannou
Best Branding – Cruise Line – Carnival Cruise Lines
Best Branding – International Destination – Hong Kong
Best Strategic Partnership - Best Western Hotels
Best Rebranding Strategy – Enterprise Rent-A-Car
Best Branding – Spa – Canyon Ranch
Best Branding – Hotel – W Hotels
Best Branding – Airline – JetBlue Airways
Best Distribution Strategy – Priceline.com
Best Branding Campaign – Las Vegas Convention and Visitors Authority
About ATME
The Association of Travel Marketing Executives (ATME) is a professional association of senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide. ATME’s members represent airlines, hotels, resorts, cruise lines, car rental companies, advertising and public relations firms, travel marketing professionals, research groups and tourist offices of domestic and foreign destinations. ATME is a global network of industry marketing professionals committed to enhancing skills, recognizing excellence, and providing innovative, effective and provocative marketing ideas and solutions while enhancing the highest standards of travel leadership.
###
CONTACT:
Kristin Zern
Association of Travel Marketing Executives
914/576-5280
kzern@atme.org
Amanda Borichevsky
VOLLMER
972/488-4790
amanda@vollmerpr.com
FOR IMMEDIATE RELEASE
ATME at TIA’s Marketing Outlook Forum, Seattle Westin
The Association of Travel Marketing Executives (ATME) presented two panels at TIA’s Marketing Outlook Forum held at the Westin Seattle October 27-28th. ATME created the topics and brought together the panelists from a wide variety of industry segment companies and executives.
If your organization would like a turnkey presentation or program
contact Kristin Zern, ATME’s Executive Director at kzern@atme.org .
Gary Sain, ATME’s Chairman and CMO of Yesawich, Pepperdine & Brown moderated both sessions.
Delivering the Brand Promise…Thursday October 27, 2005
Panelists included:
* Denise Randazzo, CMO, Wynn Resorts
* Don Welsh, CEO, Seattle CVB
* Joe Slattery, VP, Holland America
* Pam Wright, VP, The Hertz Corporation
Madison Ave vs. Main St USA… Friday October 28, 2005
Panelists included:
* Jeff Krida, CEO, Cruise West
* Jane Butler, Head of Travel, Google
* Ralph Goodman, DOM, Seattle Marriott
* Cristyne L. Nicholas, CEO, NYC & CO
* Tom Romary, CMO. Alaska Airlines
Email Me To A Friend!
Sitemap
|
See ATME's Sponsors
ATME EVENT CALENDAR
|
