The Association of Travel Marketing Executives is an association of executives with vital responsibilities in the marketing of travel and tourism worldwide.

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Press Release 06.22.07

CONTACT:
Kristin Zern
Association of Travel Marketing Executives
212/765-0625

kzern@atme.org

Lindsay Nelon
VOLLMER
972/488-4790

lindsay@vollmerpr.com

FOR IMMEDIATE RELEASE

Las Vegas Convention and Visitors Authority Awarded ATLAS Award at the 27th Annual Association of Travel Marketing Executives Conference 

LVCVA recognized for outstanding achievements, groundbreaking results and innovative tactics in travel marketing

Las Vegas (June22, 2007) – The Las Vegas Convention and Visitors Authority (LVCVA) is a recipient of a 2007 ATLAS Award.   These prestigious awards, which honor and promote leaders and innovators within the travel marketing industry who have displayed breakthrough thinking and leadership in marketing, were presented during the ATLAS Awards ceremony at the recent 27th Annual ATME Conference held in Las Vegas.

TheLVCVAwas chosen by a distinguished panel of judges to receive the 2007 ATLAS Award for its 2007 Best Destination Branding Campaign.  LVCVA President and CEO Rossi Ralenkotter was also presented with the 2007 ATLAS Lifetime Achievement Award.

“The ATME ATLAS awards are given each year to distinguish companies and top executives for the innovative marketing vision involved in creating a product or service that helps evolve the travel industry,” said Joel Chusid, ATME Chairman.  “We are pleased to present these two awards to the Las Vegas destination.”

Categories within the ATLAS Awards recognize companies and executives for innovative tactics, results-oriented programs and broad marketing vision.

About the LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center.  With approximately 133,000 hotel rooms in Las Vegas alone and 9.5 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever‑increasing numbers of leisure and business visitors to the area.  For more information, go to www.lvcva.com.

About ATME
The Association of Travel Marketing Executives (ATME), established in 1980, is a non-profit professional association of experienced and innovative senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide. ATME’s members represent airlines, hotels, resorts, cruise lines, car rental companies, advertising and public relations firms, travel marketing professionals, research groups and tourist offices of domestic and foreign destinations. ATME, the only worldwide organization of its kind, is a global network of industry marketing professionals committed to enhancing skills, recognizing excellence, and providing innovative, effective and provocative marketing ideas and solutions while enhancing the highest standards of travel leadership.

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