Contact:
Kristin
Zern
ATME
914
439-2047
kzern@atme.org
Chree
Carr
VOLLMER
972-488-4790
chree@vollmerpr.com
ATME 2007 CONFERENCE IN LAS VEGAS: KEYNOTE
SPEAKERS HARTEVELDT AND KRONE TO FOCUS ON MARKETERS RESPONSE TO
CUSTOMER-CENTRIC REALITY
This
27th Annual Conference Highlights Speaker Roster and Session
Topics
NEW
YORK, NY – (March 21, 2007) – Kevin Krone, vice president, interactive
marketing for Southwest Airlines, and Henry H. Harteveldt, vice president, and
principal analyst, travel research for Forrester Research, will be the keynote
speakers at the Association of Travel Marketing Executives (ATME) Conference,
June 6-7 at Red Rock Resort Casino & Spa in Las Vegas. Harteveldt also
serves as the co-chair for the 27th annual conference along with Susan
Black, Principal of Susan Black
Consulting.
“In choosing both Kevin Krone and Henry
Harteveldt to keynote at ATME 2007, we selected two of the industry’s most
influential leaders who have shaped the face of the travel industry,” said
Joel Chusid, ATME's chairman. “We are honored to have two such dynamic
speakers at our event who we know will not only educate, but also inspire
conference attendees.” Top
executives from the travel industry’s most successful brands will be on
hand to discuss the tools, trends and tips of the travel trade as ATME 2007
explores the business elements travel companies need to survive and thrive
when the customers are calling the shots. Speakers’ presentations focus on
critical issues, including:
- Reaching
Two Completely Diverse Customer Segments -- Boomers and Gen
Y'ers
- Transforming
Employees Into Brand Advocates
- Tailoring
Mass-Market Products
- Six
Winning Strategies to Self Fund your Marketing Budget
- Social
Networking
Conference
sessions also will be delivered by leading marketing executives, including: Cindy
Commander, Analyst,
CMO Group, Forrester
Research; Susan
Black, Principal, Susan Black Consulting; Jeff Senior, CMO, Fairmont Resorts;
Vicki Freed, SVP Marketing, Carnival Cruise Lines; Terry Jicinsky, SVP
Marketing, Las Vegas CVA; Christine Petersen, SVP Marketing, TripAdvisors.com;
Ken Leeder, President, RealTravel.com;
Roxanne Housley, VP Strategic Alliances, Canyon
Ranch;
Cyndi Zesk, VP Marketing, Collette
Vacations;
Shirley Tafoya, SVP Sales & Marketing, Travelzoo; Frank Camacho, Staff VP
Marketing, The Hertz Corporation; Kevin Rupert, VP
Marketing, Wyndham Worldwide; Dennis Marzella, EVP, YPB&R and
Andrea Spiegel, VP Marketing, jetBlue Airways. “As
we embark upon the 27th year of the conference, ATME still remains
the place to partake in open dialogue, interactive forums and dynamic
conference sessions strategically designed to allow attendees to gain the
necessary education that will support the advancement of the travel industry,”
said Chusid. “This conference represents the premiere event for attendees to
find a one-of-a-kind experience through a show that thoroughly explores all
aspects of the travel marketing industry’s past, present and
future.”
ATME 2007 will also present the ATLAS Awards
during the banquet, sponsored by Discover Network, on June 7. The ATME ATLAS
awards honor top executives and companies for innovation, a results-oriented
program and a broad marketing vision within the travel industry. The awards
ceremony is highlighted by the presentation of the 2007 ATME Lifetime
Achievement Award honoring Rossi Ralenkotter, President & CEO of Las Vegas
Convention & Visitors Authority, who has consistently distinguished
himself as a travel marketer and has advanced the travel industry worldwide.
Some of the past winners of the Lifetime Achievement Award include Ted Turner,
Bob Dickinson, Roger Ballou, Phil Bakes, Don Daly, Robert Crandall, Barry
Sternlicht, Arthur Frommer, Steve Wynn and
David Neeleman.
For
information about membership and attending or participating in the conference,
visit www.atme.org or call (914) 439-2047.About
ATME The
Association of Travel Marketing Executives (ATME) is a professional
association of senior-level executives with vital responsibilities in the
marketing of travel and tourism worldwide. ATME’s members
represent airlines, hotels, resorts, cruise lines, car rental companies,
advertising and public relations firms, travel marketing professionals,
research groups and tourist offices of domestic and foreign destinations. ATME
is a global network of industry marketing professionals committed to enhancing
skills, recognizing excellence, and providing innovative, effective and
provocative marketing ideas and solutions while enhancing the highest
standards of travel leadership.
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